Biography of Dr. Joel R. Evans, Hofstra University

Updated as of August 2018

Academic Background

Hofstra University
Frank G. Zarb School of Business
Hempstead, New York

Current Position -- RMI Distinguished Professor of Business and Professor of Marketing and International Business

Fall 2018 Teaching: MKT 101 and MKT 249

Selected Prior Positions at Hofstra -- Blogger-in-Chief and Social Media Guru (Zarb School Blog, Zarb LinkedIn, Zarb on Facebook, and Zarb on Twitter, Acting Dean for Distance Learning, Co-Director of the Business Research Institute, Co-Director of the Retail Management Institute, Chairperson of the Department of Marketing and International Business, Associate Dean of the School of Business, MBA Director.

Web Site: http://people.hofstra.edu/joel_r_evans

Blogs: http://evansonmarketing.com; http://bermanevansretail.com

LinkedIn Group for MKT & IB at Hofstra: https://www.linkedin.com/groups/3875922

Twitter: https://twitter.com/profevansmarket; https://twitter.com/BEretail

Personal YouTube Channel: https://www.youtube.com/channel/UCyxZXbHfdGtPJ5ND5JbCUsw

Pre-Hofstra Teaching Positions -- Bernard M. Baruch College , Lecturer of Marketing; New York University , Adjunct Lecturer of Marketing
 
 

Publications
 

Books

Co-author. Retail Management: A Strategic Approach, Thirteenth Edition (Upper Saddle River, New Jersey : Pearson, 2017), 600 pages. www.pearsonhighered.com/bermanevans.

Co-author. Marketing: Marketing in the 21st Century, Twelfth Edition (St. Paul, Minnesota: Textbook Media, 2015), 670 pages. http://textbookmedia.com.

Editor. Planning and Implementing a Retail Strategy, The Marketing & Management Collection (London: Henry Stewart Talks, 2013) http://hstalks.com/main/browse_talks.php?r=786&j=766&c=250.

Co-author. Retail Management: A Strategic Approach, Eleventh Edition (Chinese Edition: Pearson Education Asia, Ltd. and China Renmin University Press 2010), 642 pages..

Editor. Retailing 2009: Strategic Challenges and Opportunities in Uncertain Times, proceedings of the Ninth Triennial Retailing Conference Co-Sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association (Hempstead, New York: Academy of Marketing Science, 2009), 389 pages.

Co-author. Marketing Management, India Edition (New Delhi: Cengage Learning India, 2007), 625 pages.

Co-author. Retail Management: A Strategic Approach, 1st Canadian Edition ( Toronto : Prentice Hall, 2006), 562 pages.

Editor. Retailing 2006: Strategic Challenges in the New Millennium, proceedings of the Eighth Triennial Retailing Conference Co-Sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association (Hempstead, New York: Academy of Marketing Science, 2006), 292 pages.

Co-author. Retail Management: A Strategic Approach, Ninth Edition (Indian Edition: Pearson Education, Singapore – Indian Branch, 2004), 578 pages.

Editor. Retailing 2003: Strategic Planning in Uncertain Times, proceedings of the Seventh Triennial Retailing Conference Co-Sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association (Hempstead, New York: Academy of Marketing Science, 2003), 351 pages.

Co-author. Retail Management: A Strategic Approach, Eighth Edition (Russian Edition: Williams Publishing House, 2003), 1,181 pages.

Co-author. Marketing (Chinese Edition: Prentice Hall, 2001), 700 pages.

Co-editor. Retailing 2000: Launching the New Millennium, proceedings of the Sixth Triennial Retailing Conference Co-Sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association (Hempstead, New York: Academy of Marketing Science, 2000), 266 pages.

Co-author. Marketing, 2nd Canadian Edition (Toronto: Prentice-Hall Canada, 2000), 640 pages.

Co-author. Marketing Essentials, Canadian Edition (Toronto: Prentice-Hall Canada, 1998), 500 pages.

Co-author. Careers in Financial Services (Hempstead, New York: Hofstra University, 1996), 198 pages.

Co-author. Applying Retail Management: Readings, Exercises, and Problems, Sixth Edition (Englewood Cliffs, New Jersey: Prentice Hall, 1995), 325 pages.

Co-author. Computerized Exercises in Retail Management (Englewood Cliffs, New Jersey: Prentice Hall, 1995), an instructor's manual plus a computer diskette (all instructions for students are self-prompting on the computer screen).

Co-author. Principles of Marketing, Third Edition (Englewood Cliffs, New Jersey: Prentice Hall, 1995), 521 pages.

Co-author. Careers in Marketing, Second Edition (Englewood Cliffs, New Jersey: Prentice Hall, 1995), 96 pages.

Co-editor. Proceedings of the 1995 Research Conference on Ethics and Social Responsibility in Marketing (Hempstead, New York: Hofstra University, 1995), 194 pages.

Co-author. Directory of Classroom-Based PC Software for Schools of Business (Hempstead, New York: Hofstra University, 1994), 217 pages.

Co-author. Paintco V (New York: Macmillan, 1994), a computer simulation in Marketing with a player's manual, instructor's manual, and a computer diskette.

Co-author. Computer-Based Marketing Exercises (New York: Macmillan, 1994), an instructor's manual plus a computer diskette (all instructions for students are self-prompting on the computer screen).

Co-author. Careers in Retailing (Hempstead, New York: Hofstra University, 1993), 187 pages.

Co-author. Mapketnht, Third Edition (New York: Macmillan, 1990), Russian-language edition, 351 pages.

Co-editor. Proceedings of the 1990 AMA Microcomputers in Marketing Education Conference (Chicago: American Marketing Association, 1990), 255 pages.

Editor. The Evolution of Education in Collegiate Schools of Business: Past, Present, and Future (Hempstead, New York: Hofstra University, 1987), conference proceedings, 237 pages.

Co-editor. Readings in Marketing Management: A Strategic Perspective (New York: Wiley, 1984), 478 pages.

Editor. Product Life Cycles in the Automobile, Food, and Proprietary Drug Industries (Hempstead, New York: Hofstra University, 1983), 283 pages.

Senior Editor. Readings in Consumer Behavior: A Managerial Focus (Hempstead, New York: Hofstra University, 1983), 267 pages.

Consulting Editor and Contributing Author. The Encyclopedia of Management, 3rd Edition (New York: Van Nostrand Reinhold, 1982), 1,371 pages. Coordinator for all Marketing sections.

Co-author. University Clubs: A Comparative Analysis (Hempstead, New York: Hofstra University, 1981), 103 pages.

Project Director and Editor. Consumerism in the United States: An Inter-Industry Analysis (New York: Praeger, 1980), 454 pages. 
 

Academic Articles

Co-author. “The Value of Online Surveys: A Look Back and a Look Ahead.” Internet Research (Number 4, 2018), pages 854-887.

Co-author. “Using Financial Ratios to Track Performance: A Model and Twenty-Five Year Analysis of U.S. Retailing.” International Review of Retail, Distribution and Consumer Research (Number 1, 2014) pages 30-58.

Author. “Retailing in Perspective: The Past Is a Prologue to the Future,” International Review of Retail, Distribution and Consumer Research (February 2011), pages 1-31.

Author. "The Role, Development, and Implementation of a Marketing Knowledge Base as a Tool in the Enhancement and Assessment of Student Learning," Marketing Education Review (Fall 2010), pages 189-204.

Author. "Prospective Entreprenuers: Plan for the Challenges Ahead," MBA Review [India] (March 2010), pages 10-15.

Author. "The Art of Self-Branding: Making Yourself Relevant to Employers," MBA Review [India] (December 2009), cover story, pages 22-27.

Author. "Are the Largest Public Retailers Top Financial Performers? A Longitudinal Analysis," International Journal of Retail & Distribution Management (Number 11, 2005). pp. 842-857.

Co-author. "The Value of Online Surveys," Internet Research (Number 2, 2005), pages 195-219.

Author."The Strategic Role of the Internet: A Marketing Perspective," Ekonomika preduzeca (January-February 2003), lead article, pages 5-11.

Author.“The Emerging Role of the Internet in Marketing Education: From Traditional Teaching to Technology-Based Education,” Marketing Education Review (Fall 2001), pages 1-15.

Co-author. "Online Business Education in the Twenty-First Century: An Analysis of Potential Target Markets," Internet Research, Vol. 10 (No. 3), 2001, pages 246-260.

Co-author. "Conceptualizing and Operationalizing the Business-to-Business Value Chain," Industrial Marketing Management (February 2001), pages 135-148.

Co-author. "What's Ahead for Online Higher Education: A Consumer Perspective," Futures Research Quarterly (Fall 2000), pages 33-46.

Co-author. "Business-to-Business Marketing and the World Wide Web: Planning, Managing, and Assessing Web Sites," Industrial Marketing Management (June 1999), pages 343-358.

Co-author. "Toys 'R' Us, Inc.: Analysis of a Global Strategy," Proceedings of the European Association for Education and Research in Commercial Distribution, Fourth Conference (1996), pages 191-208.

Author. "What Does Globalization in Business Really Mean?" Hofstra Horizons (Spring 1995), pages 7-10.

Co-author. "The Relationship Marketing Process: A Conceptualization and Application," Industrial Marketing Management (December 1994), pages 439-452.

Co-author. "Harnessing the Power of Market-Leading Brands: Part 2," Journal of Brand Management (February 1994), pages 229-236.

Author. "Harnessing the Power of Market-Leading Brands: Part 1," Journal of Brand Management (December 1993), pages 171-179.

Co-author. "Marketing Strategies for Mature Brands," Journal of Product & Brand Management, Vol. 2, No. 1 (1993), pages 5-19.

Author. "Strategic Planning in Retailing: A Necessity in the 1990s," The Retail Strategist, No. 2 (1991), pages 14-19.

Author. "Another Look at 1990," Retail Strategist, No. 2 (1991), page 24.

Author. "U.S. Retailing in the 1990s: Back to the Future," Retail Strategist, No. 1 (1991), pages 4-15.

Author. "An Examination of the Evolution and Current Status of Collegiate Business Education Is Necessary Preparation for Future Planning" in Joel R. Evans (Editor) The Evolution of Education in Collegiate Schools of Business: Past, Present, and Future (Hempstead, New York: Hofstra University, 1987), pages 4-13.

Co-author. "Understanding the Impact of Overall Company Management Style on New Product Planning" in Robert F. Lusch, et al. (Editors), AMA Educators' Proceedings (Chicago: American Marketing Association, 1985), pages 302-307.

Co-author. "Integrating the Marketing Plan: Lessons from Marketing Management, Strategic Marketing, and Marketing Implementation" in Robert F. Lusch et al. (Editors), AMA Educators' Proceedings (Chicago: American Marketing Association, 1985), pages 269-274.

Co-author. "Problems and Prospects of Textbook Authorship: Before Writing a Text, Examine Yourself and Your Market," Marketing Educator (Winter 1985), pages 1, 6.

Co-author. "Marketing Warfare: A Scenario for the Next Ten Years," Review of Business (Summer 1984), pages 5-8.

Co-author. "From Self-Analysis to Distribution: The Major Steps in Writing a Text," Marketing News (August 5, 1983), section 2, page 14.

Co-author. "Educators Should Put More Emphasis on Marketing History," Marketing News (July 24, 1981), page 18.

Co-author. "The Marketing Audit: A New Tool for Public Libraries," Library Journal Special Report #18 (1981), pages 13-19.

Co-author. "Examining and Assessing the Changing Role of Marketing Research in New Product Planning" in V. Bellur et al. (Editors), Developments in Marketing Science, Volume III (Marquette, Mich.: Academy of Marketing Science, 1980), pages 152-157.

Co-author. "A Model for Implementing the Marketing Audit" in V. Bellur et al. (Editors), Developments in Marketing Science, Volume III (Marquette, Mich.: Academy of Marketing Science, 1980), pages 338-343.

Co-author. "Improving New Product Planning Through an Analysis of New Product Failure" in Howard S. Gitlow et al. (Editors), Developments in Marketing Science, Volume II (Miami: Academy of Marketing Science, 1979), pages 294-299.

Co-author. "A Model of Buying Power: Understanding Monopsony and Oligopsony" in Henry W. Nash and Donald P. Robin (Editors), Proceedings: Southern Marketing Association (Mississippi State: Southern Marketing Association, 1977), pages 17-20.

Author. "The Impact of Series and Question Sequence Upon Response Behavior in a Mail Questionnaire" in Donald L. Shawver (Editor), Marketing Doctoral Dissertations 1974-5 (Chicago: American Marketing Association, 1977), pages 93-94. 
 

Chapters in Books

Author. “An Overview of Strategically-Focused Retailing: Opportunities and Challenges” in Planning and Implementing a Retail Strategy, The Marketing & Management Collection (London: Henry Stewart Talks, 2013), http://hstalks.com/main/view_talk.php?t=2696&r=786&j=766&c=250.

Author. “Integrating, Analyzing, and Measuring the Performance of a Retail Strategy” in Planning and Implementing a Retail Strategy, The Marketing & Management Collection (London: Henry Stewart Talks, 2013), http://hstalks.com/main/view_talk.php?t=2700&r=786&j=766&c=250.

Co-author. Several entries in Linda Swayne (Ed.), Encyclopedia of Sports Management and Marketing (Thousand Oaks, California: Sage Publications, 2012). In process.

Author. "Strategic Planning in Retailing: Understanding and Responding to a Dynamic Environment" in Dartnell's Marketing Manager's Handbook (Chicago: Dartnell Corporation, 1994), pages 896-917. [This chapter was adapted from "U.S. Retailing in the 1990s: Back to the Future," which is noted above.]

Author. "Intraorganizational Conflict" in Walton Beacham, Richard T. Hise, and Hale N. Tongren (Editors), Beacham's Marketing Reference (Washington, D.C.: Research Publishing, 1986), pages 415-422.

Co-author. "Pricing Policy" in Carl Heyel (Editor) The Encyclopedia of Management, Third Edition (New York: Van Nostrand Reinhold, 1982), pages 896-902.

Co-author. "Sales Statistics" in Carl Heyel (Editor) The Encyclopedia of Management, Third Edition (New York: Van Nostrand Reinhold, 1982), pages 1076-1079.

Author. "An Inter-Industry Analysis of Consumerism" in Joel R. Evans (Editor) Consumerism in the United States: An Inter-Industry Analysis (New York: Praeger, 1980), pages 391-439. 
 

Cases Distributed by Harvard Case Service

Co-author. Cheese N' Things, 1981.

Co-author. The New England Shopping Center, 1981. 
 

Other

Featured expert on several Fios Money and Main$street segments uploaded to YouTube: Malls Versus Strip Centers (December 2015); Launching a Successful Product (November 2015); Luxury on Long Island 2015 (October 2015); Privacy and Hacking Concerns (January 2015); Small Business Marketing Online (September 2014); Understanding and Marketing to the Long Island Consumer (July 2014).

Guest expert. "Self-Branding for Personal and Career Success," Cosozo Radio (August 10, 2014), www.cosozo.com/radio-show/psych-up/radio-show-episode/self-branding-personal-and-career-success, 48 minute show.

Interviewee. “It’s All About the Experience: Improving Customer Satisfaction,” http://onlyit.ca/its-all-about-the-experience-improving-customer-satisfaction (March 20, 2014).

Interviewee. “Social Media: Ignore It at Your Peril,” http://onlyit.ca/social-media-ignore-it-at-your-peril (February 5, 2014).

Guest expert. "Social Media: The Good, the Bad, and the Ugly," Cosozo Radio (November 23, 2013), www.cosozo.com/radio-show/psych-up/radio-show-episode/social-media-good-bad-and-ugly, 48 minute show.

Interviewee. “What Should Be the Retailer’s Plan?” Arasta (September 2010), pp 40-41. In Turkish. Arasta is the leading retail trade publication in Turkey.

Author. "The Consumer-Centric Approach," Picture Business (June 2008), www.picturebusinessmag.com/article/what-really-means-114288_1.html.

Author. “Consumer Centricity,” Promo (April 2008), p. 22, http://promomagazine.com/opinions/customer_centricity_ten_steps/index.html.

Author. “How to Keep Momentum Going for Customers and Employees,” New York Times (January 3, 2008), Business Section, p. C5, www.nytimes.com/2008/01/03/business/smallbusiness/03tips.html.

Author. Understanding Economic Loss Analysis (New York County Lawyers Association, January 11, 2007). 51-page course pack for a three-hour seminar.

Interviewee. “Online Shopping Gets Off to a Fast Start, But That’s Only Part of What’s Clicking,” Newsday (December 5, 2006), major interview appearing online, www.tmcnet.com/usubmit/2006/12/06/2148951.htm and in print.

Co-author. "Tips for Better Retailing," A series of applied articles on retailing practices that appears on About.com: Retail Industry, http://retailindustry.about.com, one of the leading Web sites on retailing.

Co-author. "What 'Downsizing' Means for Long Island," Newsday (January 21, 1996), pages A50-A51. This was the lead Ideas article.

Co-author. "The View from Hofstra," Yankee Trader Marketing Newsletter, June 1994-November 1995. A monthly column on retailing issues, distributed to several thousand Long Island retailers.

Co-author. "Bid for Macy's Is a Consumer Bargain," Newsday (January 13, 1994), pages 103-104. This lead Viewpoints article also appeared in New York Newsday.

Author. "How Long Island Retailers Can Stay Afloat," Newsday (March 24, 1992), page 83. A full-page article.

Co-author. Marketing Update (New York: Macmillan, 1982 to 1993). A semi-annual newsletter on marketing.

Co-author. Retailing Update (New York: Macmillan, 1979 to 1993). A semi-annual newsletter on retail management.

Co-author. The History of Marketing, Fifth Edition (New York: Macmillan, 1990), a timeline.

Co-author. "Focusing on the Future," a case study in Eberhard E. Scheuing, New Product Management (Columbus, Ohio: Merrill, 1989), pages 353-355.

Co-author. Careers in Marketing (Chicago: American Marketing Association, 1985), 32 pages. A pamphlet.

Co-author. "A&S, Hempstead Face Problems," Newsday (August 9, 1981), page 61. A half-page article.

Co-author. "Countering the New Discounters," Newsday (July 19, 1981), page 51. A half-page article.
 
 

Professional Activities
 

Editorial Boards

Member of the Editorial Board. Industrial Marketing Management, 1996-present.

Member of the Editorial Board. Marketing Management Journal, 1996-present.

Member of the Editorial Board. Journal of Global Scholars of Marketing, 2017-present.

Member of the Editorial Board. Marketing Education Review, 1990-2014. [Served as editor for a special issue on the Internet in marketing education, Fall 2001]

Member of the Editorial Board. Internet Research, 2001-2013.

Co-editor. The Retail Strategist, 1990-1991.

 

Special American Marketing Association Activities

Track co-chairperson, “Direct Marketing” track of the 2002 American Marketing Association Summer Educators’ Conference.

Co-chairperson and co-founder. American Marketing Association Shared Interest Group in Retailing and Retail Management, 1993-1995. By mid-1995, this international group included 160+ academic members from around the world. Board member, 1995-2000.

Co-chairperson. "Ethics and Social Responsibility in Marketing," American Marketing Association Faculty Consortium, at Hofstra University, Hempstead, New York, 1995.

Co-chairperson. American Marketing Association Microcomputers in Marketing Education Conference, New Orleans, 1990. 
 

Conferences/Special Sessions

Speaker, "Upscale Retailing for Luxury Stores," Walt Whitman Mall, 2015

Speaker, “Social Media and Health Care Professionals: Caveats and Tips for 2014," Queens Hospital Center, 2014.

Speaker, “How to Be Smart AND Safe Online and with Social Media,” Hofstra University, 2014.

Speaker, “Using Digital Media to Engage Our Students – and Ourselves,” Hofstra University, 2014.

Speaker, “How to Be Even Smarter Online,” Hofstra University, 2013.

Organizer and Host. Zarb School Executive Speaker Series event featuring Brando Steiner on entrepreneurship. 2013.

Speaker, “Social Media and Health Care Professionals,” Queens Hospital Center, 2012.

Organizer, Host, and Master of Ceremonies, “Zarb School of Business Networking Event: The New Rules of Marketing - Participate or Perish,” Hofstra University, 2011

Speaker, “How to Be Smart Online,” Hofstra University, 2011.

Speaker, “How to Best Use LinkedIn: A Hands-On Presentation, Hofstra University, 2011.

Keynote Speaker and Panelist. "Careers in Business: Opportunities and Challenges," Hofstra University, 2010.

Special Session Speaker: "Retailing at a Crossroads: How Did We Get to This Recession and Where are We Headed?" Triennial Retailing Conference, sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association, New Orleans, 2009.

Keynote Speaker and Panelist. "The Next Wave: Career Opportunities in Business," Hofstra University, 2009.

Paper Presenter. "Web Sites You Can Really Use," American Marketing Association's Summer Educators' Conference, Washington, D.C. 2001.

Conference Co-chairperson. Triennial Retailing Conference, sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association, Columbus, Ohio, 2000.

Paper Presenter. "Value-Oriented Marketing: An Effective Approach for Every Business," Luggage and Leather Goods Manufacturers Association Annual Conference, Chicago, 1999.

Paper Presenter. "Value-Oriented Retailing: An Effective Approach for Every Retailer," National Retail Federation’s Annual Conference, New York, 1999.

Paper Presenter. "Using Technology in Retail Education," Triennial Retailing Conference, sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association, St. Louis, 1997.

Paper Presenter. "Integrating the Internet into the Retail Management Curriculum," Pre-Conference Workshop, American Marketing Association's Winter Educators' Conference, St. Petersburg, Florida, 1997.

Session Chairperson. "Global Marketing Strategies in the United States and the Netherlands: Similarities and Differences," Hofstra/Netherlands Conference (co-sponsored by Hofstra University and Erasmus University), Hempstead, New York, 1995.

Co-chairperson. "Research Conference on Ethics and Social Responsibility in Marketing," at Hofstra University, Hempstead, New York, 1995.

Session Co-chairperson. "Trends in Retail Research," American Marketing Association Annual Winter Educators' Conference, La Jolla, California, 1995.

Track Co-chairperson. Triennial Retailing Conference sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association, Richmond, Virginia, 1994.

Paper Presenter. "Computer Software in Retailing Education," Triennial Retailing Conference, sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association, Richmond, Virginia, 1994.

Keynote Speaker. "Doing Business on Long Island in the 1990s: Problems and Solutions," Baldwin Chamber of Commerce, 1993.

Paper Presenter. "Using dBase Software to Develop and Manage a Customer Database and Inventory Records," American Marketing Association Annual Summer Educators' Conference, Chicago, 1992.

Track Co-chairperson. Retailing: Reflections, Insights and Forecasts Conference, sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association, Richmond, Virginia, 1991.

Paper Presenter. "Microcomputers in Retailing Education," Retailing: Reflections, Insights and Forecasts Conference, sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association, Richmond, Virginia, 1991.

Session Chairperson. "Computer Simulation and the Marketing Curriculum," American Marketing Association Microcomputers in Education Conference, San Diego, 1991.

Paper Presenter, "U.S. Retailing in the 1990s: Anticipating and Responding to a Dynamic Environment," convocation speech for the investiture of the Retail Management Institute Distinguished Professorship, Hofstra University, 1989.

Session Chairperson. "Marketing Strategies for Competing in International Markets," American Marketing Association Annual Summer Educators' Conference, Chicago, 1989.

Track Chairperson. Retailing: Its Present and Future Conference, sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association, Charleston, South Carolina, 1988.

Session Chairperson. "Retail Internships in Practice: Optimizing Opportunities," Retailing: Its Present and Future Conference, sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association, Charleston, South Carolina, 1988.

Speaker. "Experiential Education: Costs and Trade-offs," American Marketing Association Faculty Consortium on Retailing, Tuscaloosa, Alabama, 1987.

Conference Co-director. Evolution of Education in Collegiate Schools of Business, a national conference sponsored by Hofstra University, Hempstead, New York, 1986.

Paper Presenter. "Managing Client Relationships in Sponsored Student Projects," Western Marketing Educators Conference, San Diego, 1986.

Track Chairperson. Retailing: Theory and Practice for the 21st Century Conference sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association, Charleston, South Carolina, 1985.

Session Chairperson. "The University-Retail Community Interface," Retailing: Theory and Practice for the 21st Century Conference sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association, Charleston, South Carolina, 1985.

Paper Presenter. "Strategic Planning in Marketing," Academy of Marketing Science Conference, Niagara, New York, 1984.

Keynote Speaker. "Managing College Stores: A Professional Approach," Annual Conference of the Middle Atlantic College Stores, Lancaster, Pennsylvania, 1983.

Paper Presenter. "Computer Literacy in Marketing," Annual Conference of the Association of Marketing Educators, Tarrytown, New York, 1983.

Paper Presenter and Panelist. "Retail Education in the 1980s," Annual Conference of the Southwestern Marketing Association, Houston, Texas, 1983.

Session Chairperson. "Toward Better Product Development," Annual Conference of the Product Development and Management Association, Philadelphia, 1982.

Co-author. "Responses of Retailing to Voluntary Simplicity," American Collegiate Retailing Association Conference, Toronto, Canada, 1982.

Keynote Speaker. "The Male Supermarket Shopper," Supermarket Management Workshop Graduation Dinner, at Hofstra University, 1981.

Keynote Speaker. "The Marketing/Industrial Engineering Interface," Meeting of the American Institute of Industrial Engineers, at Hofstra University, 1980.

Session Chairperson. "Direct Marketing," New York Educators' Conference, at St. John's University, 1979.

Session Chairperson. Academy of Marketing Science Annual Conference, Miami, Florida, 1979.

Organizer and Host. American Marketing Association (New York Chapter) Student Career Conference, at Hofstra, 1977. 
 

Other Activities

TV Appearances. Various TV and radio programs, including the Today show and National Public Radio, and WABC, WNBC, WCBS, FoxBusiness News, Fios1, and News 12 Long Island.

Print Interviews. Quoted in the New York Times, Newsday, Long Island Business News, and many other publications.

Panelist, "Black Friday," LI Talks, Channel 12 News, November 2009.

Panelist, "Black Friday," LI Talks, Channel 12 News, November 2008.

Presenter. “Understanding Economic Loss Analysis,” a 3-hour seminar for both plaintiff and defense attorneys (New York County Lawyers Association), January 2007.

Presenter. “Understanding Economic Loss Analysis,” a 2-hour seminar for employment law attorneys (National Employment Lawyers Association), November 2006

Member. American Marketing Association's Edison Best New Products Awards Panel, 1996 and 1997.

Attendee. Numerous American Marketing Association Annual Summer and Winter Educator Conferences.

Hofstra Representative. American Assembly of Collegiate Schools of Business (AACSB) Conferences in Tampa, 2007; Orlando, 1985; Philadelphia, 1981; and Memphis, 1980. 

 

Honors while at Hofstra

Listed in Who's Who in the World

Listed in Who's Who in America

Listed in Who's Who in Finance and Industry

Listed in Who's Who in Media & Communication

Listed in Who's Who in the East

Listed in Who's Who of Emerging Leaders of America

Selected as MBA Teacher of the Year by the Hofstra MBA Association

Inducted into the Alpha Mu Alpha Marketing Honor Society

Honoree. Hofstra Chapter of Beta Gamma Sigma

Recipient. Hofstra School of Business Faculty Distinguished Service Award

Recipient. Four Hofstra Zarb School of Business Dean's Service Awards

Inducted into Beta Gamma Sigma Honor Society

Honoree. Two Citibank Book and Author Receptions, at Hofstra

Listed in Outstanding Young Men of America
 
 

Consulting (Selected corporate clients served)

ARA/Slater Food Services

Association of Home Appliance Dealers

COMTEC Computer Service Bureau

Duro-Dyne (a manufacturer of industrial products)

Fortunoff

Hofstra Health Dome

Hofstra University Club

Insurance and Sales Support Systems

Kohl's Department Stores

Lerner Heidenberg Properties (for Caldor)

Life Insurance Association of America

McCrory

Nassau County

Nassau-Merrick Avenue Realty Company (for Costco)

Nassau-Suffolk Libraries

NCR

New York State Department of Education

Nynex

Olympus America

Pepsi-Cola

Savvy Systems

Simon Properties

Tesco Ireland

John Wiley & Sons
 
 

Other Employment Background

Forensic economist and business consultant. Was a partner in a mail-order business that had a national customer base. Also worked for a Fortune 500 firm in a management position.
 
 

Education

Ph.D. in Business -- Majors in Marketing and Public Policy, Bernard M. Baruch College, City University of New York

M.B.A. -- Major in Business Administration and Policy, Bernard M. Baruch College

B.A. -- Major in Economics, Queens College
 
 

Hobbies

Blogging

Working out (too seldome!!!)

Tackling difficult crossword puzzles

Inventing bad jokes for class