Source: World Tourism Organization.
Share of International Tourist Arrivals by Region,
Europe accounts for the largest share of international tourist arrivals,
as its tourist industry is well developed with a large number of world
class cultural destinations with France being the most visited
country in the world. The share of Europe is somewhat inflated as due to
the small distances involved with what may be labeled as regional (interstate)
touristic flows in North America, is considered as international
touristic flows in Europe (e.g. France - Netherlands).
Still, the share of Europe and North America has declined. With the development of the airline industry, a
decline in airfares and growing levels of discretionary incomes, Asia has
experienced a remarkable growth of its tourism industry,
accounting to close to one quarter of the world's arrivals.