Source: data adapted from Cruise Market Watch. Note: does not
include river cruises.
Cruise Passengers Visits, Mediterranean, 2012
The Mediterranean is the world's second largest cruise shipping
market, representing over 23% of the annual cruise capacity. It can
be broken down into four regions,
the Western Med, the Eastern Med and the Adriatic, but the fourth
region, the Southern Mediterranean, is sparsely serviced mainly due
to political instability (some activity in Tunisia and Egypt). The
Western Med represent the main market, but congestion is inciting the
consideration of new itineraries in the Eastern med and Black Sea. The adjacency of the Mediterranean to Europe provides the
advantage of a large pool of customers with discretionary spending.
It is a perennial cruise market with a summer peak season (several
itineraries are not serviced in the winter). The Mediterranean
offers at the same time seaside resort destinations (e.g. Palma de
Mallorca, Mykonos) as well as world
class cultural amenities as several cities are museums by themselves
(e.g. Venice). The Eastern Med lacks airport capacity and
connectivity with limited cruise terminals, except for the Greek Islands
which are dominantly serviced from Piraeus with smaller ships.