Photo: Dr. Jean-Paul Rodrigue, 2015.
Urban Pickup Location, Chongqing, China
Direct home deliveries are rather uncommon in China. Orders are
usually routed to a neighborhood pickup location, which is owned or
leased by the retailer. Delivery at a pick up location enables a
consumer to pay cash for the purchase (COD), which accounts for about
40% of online transactions. The pickup outlet shown on the above photo
below is located on a university campus where many students do not have
access to a credit card. Therefore, the prevalence of urban pickup
outlets enables to combine the benefit of a consolidated pickup location
and the unique transactional (cash prevalence) characteristics of the
Chinese consumer market.