Photo: Dr. Jean-Paul Rodrigue, 2015.
Urban Pickup Location, Chongqing, China
Direct home deliveries are rather uncommon in China. Orders are usually routed to a neighborhood pickup location, which is owned or leased by the retailer. Delivery at a pick up location enables a consumer to pay cash for the purchase (COD), which accounts for about 40% of online transactions. The pickup outlet shown on the above photo below is located on a university campus where many students do not have access to a credit card. Therefore, the prevalence of urban pickup outlets enables to combine the benefit of a consolidated pickup location and the unique transactional (cash prevalence) characteristics of the Chinese consumer market.