Yong Zhang's Curriculum Vitae

Ph.D.,  University of Houston, 1992
   Major: Marketing Management
   Minor: International Business

M.B.A., University of Houston, 1988
    Major: Marketing Management

M.A.,  University of International Business and Economics, Beijing, China, 1984
    Major: International Business

B.A.,  Beijing Institute of Foreign Trade, Beijing, China, 1981
    Major: International Business

ACADEMIC EXPERIENCE

          2000-present Associate Professor of Marketing and International Business
          Department of Marketing & International Business
          Frank G. Zarb School of Business, Hofstra University

1994-1999 Assistant Professor of Marketing and International Business
Department of Marketing & International Business
Frank G. Zarb School of Business, Hofstra University

1992-1993 Assistant Professor of Marketing
Department of Marketing, School of Business
Central Connecticut State University

1991  Instructor
Executive Training Program for Chinese National Petroleum and Natural
Gas Corporation, Center for Executive Development, College of Business Administration,
Executive Training Center, University of Houston

1988-1992 Teaching Fellow
Department of Marketing, College of Business Administration
University of Houston

1986-1988 MBA student assistant
Office of Student Services, College of Business Administration
University of Houston

1982-1986 Assistant Professor
First Department
University of International Business and Economics, Beijing, China
 

Advanced Research Seminars in Marketing & International Business (Hofstra University)

Research for Marketing Decisions (Hofstra University)

Global Business Decision Making (Hofstra University)

International Business Policy and Strategy (Hofstra University)

International Business Research (Hofstra University)

Introduction to International Business (University of International Business & Economics, Beijing, China,
Hofstra University)

International Marketing (Hofstra University, University of International Business & Economics, Beijing,
China, Central Connecticut State University)

Import and Export Business (University of International Business & Economics, Beijing, China)

Business Negotiation (University of International Business & Economics, Beijing, China)

English (University of International Business & Economics, Beijing, China)

Principles of Marketing (Hofstra University, Central Connecticut State University, University of Houston)

Advertising and Promotion (Central Connecticut State University, University of Houston)

Marketing Research (University of Houston)
 

The Chinese Economic Model  (Master’s thesis, Hofstra University)

Marketing Snapple in Greece (Honor’s Essay)

The Electronics Industry in Singapore and the Implications for U.S. (Honor’s Essay)

Hong Kong and Its Importance to the United States (Honor’s Essay)

    Journals

Buda, Richard and Yong Zhang (2000), "Consumer Product Evaluation: the Interactive Effect of Message Framing, Presentation Order, and Source Credibility," Journal of Product and Brand Management, 9 (4), p.229-242.

Neelankavil, James P., Anil Mathur, and Yong Zhang (2000), “Determinants of Managerial Performance: A Cross-Cultural Comparison of The Perceptions of Middle-Level Managers in Four Countries.”
Journal of International Business Studies, 31 (1), p.121-140.

Zhang, Yong and Richard Buda (1999), “The Moderating Effects of Need for Cognition and Source Credibility on Positively versus Negatively Framed Advertising Messages,” Journal of Advertising, 28 (2), p. 1-15.

Zhang, Yong (1997), “Country of Origin Effect: the Moderating Function of Individual Difference in Information Processing,” International Marketing Review, 14 (4), p.266-287.

Zhang, Yong and James P. Neelankavil (1997), “The Influence of Culture on Advertising Effectiveness in China and the United States: A Cross-Cultural Study,” European Journal of Marketing, 31 (2), p.134 – 149.

Zhang, Yong (1996), “Chinese Consumers' Evaluation of Foreign Products: The Influence of Culture,
Product Type, and Product Presentation Format,” European Journal of Marketing, 30 (12), p.50 - 68.

Zhang, Yong and Betsy D. Gelb (1996), “Matching Advertising Appeals to Culture: The Influence of Products' Use Condition,” Journal of Advertising, 25 (3), p.29-46.

Zhang, Yong (1996), “Responses to Humorous Advertising: The Moderating Effect of Need for Cognition,” Journal of Advertising, 25 (1), p.15-31.

Zhang, Yong (1996), “The Effect of Humor in Advertising: An Individual Difference Perspective,” Psychology and Marketing, 13 (6), p.531-545.

James P. Neelankavil and Yong Zhang, Global Business: Contemporary Issues, Problems and Challenges, 2nd edition, McGraw Hill, 1999

Zhang, Yong and George M. Zinkhan (1991), "Humor in Television Advertising: The Effects of Repetition and Social Setting," Advances in Consumer Research, Vol. XVIII, p.813-818.

Zhang, Yong (1999), “The Asian Economic Crisis and Its Impact on U.S. Businesses’ Marketing Activities in Asia,” in abstract form, R. Keith Tudor, Sheb L. True, and Lou E. Pelton, eds., Proceedings of the Annual Meeting of the Southwestern Marketing Association, p. 100.

Participated in the 1990 Annual Conference of the Association for Consumer Research in New York, and presented the paper entitled "Humor in Television Advertising: The Effects of Repetition and Social Setting."

Frank G. Zarb School of Business Research Seminar, Hofstra University and delivered a talk on the role of Hong Kong in China’s economic development and foreign trade, Spring 1995

Frank G. Zarb School of Business Research Seminar, Hofstra University and presented the research project entitled "The Influence of Culture on Advertising Effectiveness in China and the United States: A Cross-Cultural Study," Spring 1996

Zhang, Yong and George M. Zinkhan, "Humor in Television Advertising: The Moderating Effect of Audience Size."

Zhang, Yong and George M. Zinkhan, "Audience Involvement and Persuasion in Humorous Advertising."

Mathur, Anil, Yong Zhang, and James P. Neelankavil, “What Motivates Whom:  A Comparison of Middle-Level Managers from Four Culturally Divergent Countries”

Zhang, Yong, “What Motivates U.S. Firms to Form Joint Ventures with Firms in the People’s Republic of China.”

Zhang, Yong, "Perceived Favorableness of Country of Origin as a Determinant of Message Scrutiny: An Individual Difference Perspective."

Zhang, Yong, "International Advertising Standardization: the Concepts and Issues."

1997  “The Influence of Culture in Cross-Cultural Business Negotiations: The Case of the United States and China,” Presidential Research Award Hofstra University

1996  "An Assessment of Country of Origin Effect in China: The Influence of Culture, Product Types, and Product Presentation Format," Summer Research Grant, Frank, G. Zarb School of Business, Hofstra University

1995  "Country of Origin Effect: The Moderating Function of Individual Differences in Need for Cognition," Summer Research Grant, Frank G. Zarb School of Business, Hofstra University

1994  "Audience Responses to Advertising: the Moderating Role of Individual Differences," Summer Research Grant, Frank G. Zarb School of Business, Hofstra University

1993 "Persuasion in Humorous Advertising: A Quantitative Meta-Analysis of the Literature," 1993 - 1994 CSU-AAUP University Research Grant, Central Connecticut State University

1992  Recipient, Dean's Distinguished Dissertation Fellowship, College of Business Administration, University of Houston

1991 Fellow, American Marketing Association Doctoral Consortium, University of Southern California

1981  Outstanding Student Award, University of International Business and Economics, Beijing, China, allowed to graduate half a year ahead of time in an otherwise four-year, lock-step program.

1991-present, Journal of Advertising
1994-present, Psychology and Marketing

NON-ACADEMIC EXPERIENCE

1999 Program Coordinator, Training Program for Pricing Control Authority of Shandong Province, the People’s Republic of China, hosted by the College of Continuing Education, Hofstra University.

1997 Program Coordinator, Training Program for Pricing Control Authority of Shandong Province, the People’s Republic of China, hosted by the College of Continuing Education, Hofstra University.

1997 Program Coordinator, Training Program for Shandong Security Company, The People’s Republic of China, hosted by the College of Continuing Education, Hofstra University.

1993  Associate Program Director
Marketing Training Program for Executives from Shandong Province, The People’s Republic of China, hosted by the School of Business, Central Connecticut State University.

1993  Consultant
United Nations Development Program (UNDP) in China
 

    Hofstra University:

1998- present, Executive Committee Member, Zarb School of Business, Hofstra University

1995-August 1998, Senator at large, Undergraduate Academic Affairs Committee, Hofstra University Senate

1996-1999, Member, Frank G. Zarb School of Business Computer Committee

1995-1999, Departmental Coordinator, International Internship Programs

1996-1999, Departmental Coordinator, Marketing and International Business
Certificate Programs

1994-present, Chair and committee member, for various Honors Essays in international business

1992-1993, Departmental Representative to the Faculty Senate

1992-1993, Member of the Information Systems Committee, School of Business

1992-1993, Library Liaison, Department of Marketing, School of Business

PROFESSIONAL AFFILIATION AND ACTIVITIES

Member of the Academy of International Business

Member of the Southwest Marketing Association

Session Chair, 1995 AMA Faculty Consortium on Ethics and Social Responsibility in Marketing, Hofstra University

Discussant, 1995 AMA Summer Educators' Conference, Washington D.C.

Chair and Discussant, 1999 Southwestern Marketing Association Conference, Houston, Texas