Biography of Dr. Joel R. Evans,
Updated as of February 2012
Academic
Background
Current Position -- RMI
Distinguished Professor of Business and Professor of Marketing and
International Business; Coordinator of BBA/MS and MS Programs in Marketing and
Marketing Research
Spring 2012 Teaching -- Principles of Marketing (Marketing 101), Strategic Decisions for Online Marketing in a Global Marketplace (Marketing 248), and Capstone Research Integration Project
Selected Prior Positions at Hofstra -- Acting Dean for Distance Learning, Co-Director of the Business Research Institute, Co-Director of the Retail Management Institute, Chairperson of the Department of Marketing and International Business, Associate Dean of the School of Business, MBA Director
Web Site: http://people.hofstra.edu/joel_r_evans
Blog: www.mkt248hofstra.wordpress.com
LinkedIn Group for MKT & IB at Hofstra: www.linkedin.com/groups?home=&gid=3875922
Pre-Hofstra Teaching Positions --
Publications
Books
Co-author. Marketing: Marketing in the 21st Century,
Eleventh Edition (Mason, Ohio
Co-author. Retail
Management: A Strategic Approach, Eleventh Edition (U
Co-author. Retail Management: A Strategic Approach, Eleventh Edition (Chinese Edition: Pearson Education Asia, Ltd. and China Renmin University Press 2010), 642 pages..
Editor. Retailing
2009: Strategic Challenges and Opportunities in Uncertain Times, proceedings of the Ninth
Triennial Retailing Conference Co-Sponsored by the Academy of Marketing Science
and the American Collegiate Retailing Association (Hempstead, New York: Academy
of Marketing Science, 2009), 389 pages.
Co-author. Marketing Management, India Edition (New Delhi: Cengage Learning India, 2007), 625 pages.
Co-author. Retail
Management: A Strategic Approach, 1st Canadian Edition (
Editor. Retailing
2006: Strategic Challenges in the New Millennium, proceedings of the Eighth
Triennial Retailing Conference Co-Sponsored by the Academy of Marketing Science
and the American Collegiate Retailing Association (Hempstead, New York: Academy
of Marketing Science, 2006), 292 pages.
Co-author. Retail Management: A Strategic Approach,
Ninth Edition (Indian Edition: Pearson Education,
Editor. Retailing
2003: Strategic Planning in Uncertain Times, proceedings of the Seventh Triennial
Retailing Conference Co-Sponsored by the Academy of Marketing Science and the
American Collegiate Retailing Association (Hempstead, New York: Academy of
Marketing Science, 2003), 351 pages.
Co-author. Retail Management: A Strategic Approach,
Eighth Edition (Russian Edition: Williams Publishing House, 2003), 1,181 pages.
Co-author. Marketing (Chinese Edition: Prentice
Hall, 2001), 700 pages.
Co-editor. Retailing
2000: Launching the New Millennium, proceedings of the Sixth Triennial
Retailing Conference Co-Sponsored by the Academy of Marketing Science and the
American Collegiate Retailing Association (Hempstead, New York: Academy of
Marketing Science, 2000), 266 pages.
Co-author. Marketing, 2nd Canadian
Edition (
Co-author. Marketing Essentials, Canadian Edition (Toronto: Prentice-Hall Canada, 1998), 500 pages.
Co-author. Careers in Financial Services (Hempstead, New York: Hofstra University, 1996), 198 pages.
Co-author. Applying Retail Management:
Co-author. Computerized Exercises in Retail Management (Englewood Cliffs, New Jersey: Prentice Hall, 1995), an instructor's manual plus a computer diskette (all instructions for students are self-prompting on the computer screen).
Co-author. Principles
of Marketing, Third Edition (Englewood Cliffs, New Jersey: Prentice Hall,
1995), 521 pages.
Co-author. Careers
in Marketing, Second Edition (Englewood Cliffs, New Jersey: Prentice Hall,
1995), 96 pages.
Co-editor. Proceedings of the 1995 Research Conference on Ethics and Social Responsibility in Marketing (Hempstead, New York: Hofstra University, 1995), 194 pages.
Co-author. Directory of Classroom-Based PC Software for Schools of Business (Hempstead, New York: Hofstra University, 1994), 217 pages.
Co-author. Paintco V (New York: Macmillan, 1994), a computer simulation in Marketing with a player's manual, instructor's manual, and a computer diskette.
Co-author. Computer-Based Marketing Exercises (New York: Macmillan, 1994), an instructor's manual plus a computer diskette (all instructions for students are self-prompting on the computer screen).
Co-author. Careers in Retailing (Hempstead, New York: Hofstra University, 1993), 187 pages.
Co-author. Mapketnht, Third Edition (New York: Macmillan, 1990), Russian-language edition, 351 pages.
Co-editor. Proceedings of the 1990 AMA Microcomputers in Marketing Education Conference (Chicago: American Marketing Association, 1990), 255 pages.
Editor. The Evolution of Education in Collegiate Schools of Business: Past, Present, and Future (Hempstead, New York: Hofstra University, 1987), conference proceedings, 237 pages.
Co-editor.
Editor. Product Life Cycles in the Automobile, Food, and Proprietary Drug Industries (Hempstead, New York: Hofstra University, 1983), 283 pages.
Senior Editor.
Consulting Editor and Contributing Author. The Encyclopedia of Management, 3rd Edition (New York: Van Nostrand Reinhold, 1982), 1,371 pages. Coordinator for all Marketing sections.
Co-author. University Clubs: A Comparative Analysis (Hempstead, New York: Hofstra University, 1981), 103 pages.
Project Director and Editor. Consumerism
in the
Academic Articles
Author. “Retailing in Perspective: The Past Is a Prologue to the Future,” International Review of Retail, Distribution and Consumer Research (February 2011), pages 1-31.
Author. "The Role, Development, and Implementation of a Marketing Knowledge Base as a Tool in the Enhancement and Assessment of Student Learning," Marketing Education Review (Fall 2010), pages 189-204.
Author. "Prospective Entreprenuers: Plan for the Challenges Ahead," MBA Review [India] (March 2010), pages 10-15.
Author. "The Art of Self-Branding: Making Yourself Relevant to Employers," MBA Review [India] (December 2009), cover story, pages 22-27.
Author. "Are the
Largest Public Retailers Top Financial Performers? A Longitudinal
Analysis," International Journal of
Retail & Distribution Management (Number 11, 2005). pp.
842-857.
Co-author. "The
Value of Online Surveys," Internet
Research (Number 2, 2005), pages 195-219.
Author."The
Strategic Role of the Internet: A Marketing Perspective," Ekonomika preduzeca (January-February
2003), lead article, pages 5-11.
Author.“The Emerging Role of the Internet in
Marketing Education: From Traditional Teaching to Technology-Based
Education,” Marketing Education Review (Fall 2001), pages 1-15.
Co-author. "Online
Business Education in the Twenty-First Century: An Analysis of Potential Target
Markets," Internet Research, Vol. 10 (No. 3), 2001, pages 246-260.
Co-author.
"Conceptualizing and Operationalizing the Business-to-Business Value
Chain," Industrial Marketing Management (February 2001), pages
135-148.
Co-author. "What's
Ahead for Online Higher Education: A Consumer Perspective," Futures
Research Quarterly (Fall 2000), pages 33-46.
Co-author.
"Business-to-Business Marketing and the World Wide Web: Planning,
Managing, and Assessing Web Sites," Industrial Marketing Management
(June 1999), pages 343-358.
Co-author. "Toys
'R' Us, Inc.: Analysis of a Global Strategy," Proceedings of the
European Association for Education and Research in Commercial Distribution,
Fourth Conference (1996), pages 191-208.
Author. "What Does
Globalization in Business Really Mean?" Hofstra Horizons (Spring 1995),
pages 7-10.
Co-author. "The Relationship Marketing Process: A Conceptualization and Application," Industrial Marketing Management (December 1994), pages 439-452.
Co-author. "Harnessing the Power of Market-Leading Brands: Part 2," Journal of Brand Management (February 1994), pages 229-236.
Author. "Harnessing the Power of Market-Leading Brands: Part 1," Journal of Brand Management (December 1993), pages 171-179.
Co-author. "Marketing Strategies for Mature Brands," Journal of Product & Brand Management, Vol. 2, No. 1 (1993), pages 5-19.
Author. "Strategic Planning in Retailing: A Necessity in the 1990s," The Retail Strategist, No. 2 (1991), pages 14-19.
Author. "Another Look at 1990," Retail Strategist, No. 2 (1991), page 24.
Author. "U.S.
Retailing in the 1990s: Back to the Future," Retail Strategist, No.
1 (1991), pages 4-15.
Author. "An Examination of the Evolution and Current Status of Collegiate Business Education Is Necessary Preparation for Future Planning" in Joel R. Evans (Editor) The Evolution of Education in Collegiate Schools of Business: Past, Present, and Future (Hempstead, New York: Hofstra University, 1987), pages 4-13.
Co-author. "Understanding the Impact of Overall Company Management Style on New Product Planning" in Robert F. Lusch, et al. (Editors), AMA Educators' Proceedings (Chicago: American Marketing Association, 1985), pages 302-307.
Co-author.
"Integrating the Marketing Plan: Lessons from Marketing Management,
Strategic Marketing, and Marketing Implementation" in Robert F. Lusch et
al. (Editors), AMA Educators' Proceedings (Chicago: American
Marketing Association, 1985), pages 269-274.
Co-author. "Problems and Prospects of Textbook Authorship: Before Writing a Text, Examine Yourself and Your Market," Marketing Educator (Winter 1985), pages 1, 6.
Co-author. "Marketing Warfare: A Scenario for the Next Ten Years," Review of Business (Summer 1984), pages 5-8.
Co-author. "From Self-Analysis to Distribution: The Major Steps in Writing a Text," Marketing News (August 5, 1983), section 2, page 14.
Co-author. "Educators Should Put More Emphasis on Marketing History," Marketing News (July 24, 1981), page 18.
Co-author. "The Marketing Audit: A New Tool for Public Libraries," Library Journal Special Report #18 (1981), pages 13-19.
Co-author. "Examining and Assessing the Changing Role of Marketing Research in New Product Planning" in V. Bellur et al. (Editors), Developments in Marketing Science, Volume III (Marquette, Mich.: Academy of Marketing Science, 1980), pages 152-157.
Co-author. "A Model for Implementing the Marketing Audit" in V. Bellur et al. (Editors), Developments in Marketing Science, Volume III (Marquette, Mich.: Academy of Marketing Science, 1980), pages 338-343.
Co-author. "Improving New Product Planning Through an Analysis of New Product Failure" in Howard S. Gitlow et al. (Editors), Developments in Marketing Science, Volume II (Miami: Academy of Marketing Science, 1979), pages 294-299.
Co-author. "A Model of Buying Power: Understanding Monopsony and Oligopsony" in Henry W. Nash and Donald P. Robin (Editors), Proceedings: Southern Marketing Association (Mississippi State: Southern Marketing Association, 1977), pages 17-20.
Author. "The Impact of Series and
Question Sequence Upon Response Behavior in a Mail Questionnaire" in
Donald L. Shawver (Editor), Marketing Doctoral Dissertations 1974-5
(Chicago: American Marketing Association, 1977), pages 93-94.
Chapters in Books
Co-author. Several entries in Linda Swayne (Ed.), Encyclopedia of Sports Management and Marketing (Thousand Oaks, California: Sage Publications, 2012). In process.
Author. "Strategic Planning in Retailing: Understanding and Responding to a Dynamic Environment" in Dartnell's Marketing Manager's Handbook (Chicago: Dartnell Corporation, 1994), pages 896-917. [This chapter was adapted from "U.S. Retailing in the 1990s: Back to the Future," which is noted above.]
Author. "Intraorganizational Conflict" in Walton Beacham, Richard T. Hise, and Hale N. Tongren (Editors), Beacham's Marketing Reference (Washington, D.C.: Research Publishing, 1986), pages 415-422.
Co-author. "Pricing Policy" in Carl Heyel (Editor) The Encyclopedia of Management, Third Edition (New York: Van Nostrand Reinhold, 1982), pages 896-902.
Co-author. "Sales Statistics" in Carl Heyel (Editor) The Encyclopedia of Management, Third Edition (New York: Van Nostrand Reinhold, 1982), pages 1076-1079.
Author. "An Inter-Industry Analysis
of Consumerism" in Joel R. Evans (Editor) Consumerism in the United
States: An Inter-Industry Analysis (New York: Praeger, 1980), pages
391-439.
Cases Distributed
by Harvard Case Service
Co-author. Cheese N' Things, 1981.
Co-author. The
Other
Author. "The Consumer-Centric Approach," Picture Business (June 2008) (www.picturebusinessmag.com/article/what-really-means-114288_1.html).
Author. “Consumer Centricity,” Promo (April 2008), p. 22 (http://promomagazine.com/opinions/customer_centricity_ten_steps/index.html)
Author. “How to
Keep Momentum Going for Customers and Employees,” New York Times (January 3, 2008),
Business Section, p. C5. Online (www.nytimes.com/2008/01/03/business/smallbusiness/03tips.html)
Author. Understanding Economic Loss Analysis (
Interviewee.
“Online Shopping Gets Off to a Fast Start, But That’s Only Part of
What’s Clicking,” Newsday
(December 5, 2006), major interview appearing online (www.tmcnet.com/usubmit/2006/12/06/2148951.htm)
and in print.
Co-author. "Tips for Better Retailing," A series of applied articles on retailing practices that appears on About.com: Retail Industry (http://retailindustry.about.com), one of the leading Web sites on retailing.
Co-author. "What 'Downsizing' Means for
Co-author. "The View from Hofstra," Yankee Trader
Marketing Newsletter, June 1994-November 1995. A monthly column on
retailing issues, distributed to several thousand
Co-author. "Bid for Macy's Is a Consumer Bargain," Newsday (January 13, 1994), pages 103-104. This lead Viewpoints article also appeared in New York Newsday.
Author. "How
Co-author. Marketing Update (New York: Macmillan, 1982 to 1993). A semi-annual newsletter on marketing.
Co-author. Retailing Update (New York: Macmillan, 1979 to 1993). A semi-annual newsletter on retail management.
Co-author. The History of Marketing, Fifth Edition (New York: Macmillan, 1990), a timeline.
Co-author. "Focusing on the Future," a case study in Eberhard E. Scheuing, New Product Management (Columbus, Ohio: Merrill, 1989), pages 353-355.
Co-author. Careers in Marketing (Chicago: American Marketing Association, 1985), 32 pages. A pamphlet.
Co-author. "A&S, Hempstead Face Problems," Newsday (August 9, 1981), page 61. A half-page article.
Co-author. "Countering the New Discounters," Newsday
(July 19, 1981), page 51. A half-page article.
Professional Activities
Editorial Boards
Member of the Editorial Board. Industrial Marketing Management, 1996-present.
Member of the Editorial Board. Internet Research, 2001-present.
Member of the Editorial Board. Marketing Management Journal, 1996-present.
Member of the Editorial Board. Marketing Education Review, 1990-present. [Served as editor for a special issue on the Internet in marketing education, Fall 2001]
Co-editor. The Retail Strategist, 1990-1991.
Special American Marketing Association Activities
Track co-chairperson, “Direct Marketing” track of the 2002 American Marketing Association Summer Educators’ Conference.
Co-chairperson and co-founder. American Marketing Association Shared Interest Group in Retailing and Retail Management, 1993-1995. By mid-1995, this international group included 160+ academic members from around the world. Board member, 1995-2000.
Co-chairperson. "Ethics and Social Responsibility in
Marketing," American Marketing Association Faculty Consortium, at
Co-chairperson. American Marketing Association Microcomputers
in Marketing Education Conference,
Conferences/Special Sessions
Organizer, Host, and Master of Ceremonies, “Zarb School of Business Networking Event: The New Rules of Marketing - Participate or Perish,” Hofstra University, 2011
Speaker, “How to Be Smart Online,” Hofstra University, 2011.
Speaker, “How to Best Use LinkedIn: A Hands-On Presentation, Hofstra University, 2011
Keynote Speaker and Panelist. "Careers in Business: Opportunities and Challenges," Hofstra University, 2010.
Special Session Speaker: "Retailing at a Crossroads: How Did We Get to This Recession and Where are We Headed?" Triennial Retailing Conference, sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association, New Orleans, 2009.
Keynote Speaker and Panelist. "The Next Wave: Career Opportunities in Business," Hofstra University, 2009.
Paper Presenter. "Web Sites You Can Really Use,"
American Marketing Association's Summer Educators' Conference,
Conference Co-chairperson. Triennial Retailing Conference, sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association, Columbus, Ohio, 2000.
Paper Presenter. "Value-Oriented Marketing: An Effective
Approach for Every Business," Luggage and Leather Goods Manufacturers
Association Annual Conference,
Paper Presenter. "Value-Oriented Retailing: An Effective
Approach for Every Retailer," National Retail Federation’s Annual
Conference,
Paper Presenter. "Using Technology in Retail Education," Triennial Retailing Conference, sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association, St. Louis, 1997.
Paper Presenter. "Integrating the Internet into the Retail
Management Curriculum," Pre-Conference Workshop, American Marketing
Association's Winter Educators' Conference,
Session Chairperson. "Global Marketing Strategies in the
Co-chairperson. "Research Conference on Ethics and Social
Responsibility in Marketing," at
Session Co-chairperson. "Trends in Retail Research,"
American Marketing Association Annual Winter Educators' Conference,
Track Co-chairperson. Triennial Retailing Conference sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association, Richmond, Virginia, 1994.
Paper Presenter. "Computer Software in Retailing Education," Triennial Retailing Conference, sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association, Richmond, Virginia, 1994.
Keynote Speaker. "Doing Business on Long Island in the
1990s: Problems and Solutions,"
Paper Presenter. "Using dBase Software to Develop and
Manage a Customer Database and Inventory Records," American Marketing Association
Annual Summer Educators' Conference,
Track Co-chairperson. Retailing: Reflections, Insights and
Forecasts Conference, sponsored by the
Paper Presenter. "Microcomputers in Retailing Education," Retailing: Reflections, Insights and Forecasts Conference, sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association, Richmond, Virginia, 1991.
Session Chairperson. "Computer Simulation and the
Marketing Curriculum," American Marketing Association Microcomputers in
Education Conference,
Paper Presenter, "U.S. Retailing in the 1990s:
Anticipating and Responding to a Dynamic Environment," convocation speech
for the investiture of the Retail Management Institute Distinguished
Professorship,
Session Chairperson. "Marketing Strategies for Competing
in International Markets," American Marketing Association Annual Summer
Educators' Conference,
Track Chairperson. Retailing: Its Present and Future
Conference, sponsored by the
Session Chairperson. "Retail Internships in Practice: Optimizing Opportunities," Retailing: Its Present and Future Conference, sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association, Charleston, South Carolina, 1988.
Speaker. "Experiential Education: Costs and Trade-offs," American Marketing Association Faculty Consortium on Retailing, Tuscaloosa, Alabama, 1987.
Conference Co-director. Evolution of Education in Collegiate Schools of Business, a national conference sponsored by Hofstra University, Hempstead, New York, 1986.
Paper Presenter. "Managing Client Relationships in Sponsored Student Projects," Western Marketing Educators Conference, San Diego, 1986.
Track Chairperson. Retailing: Theory and Practice for the 21st Century Conference sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association, Charleston, South Carolina, 1985.
Session Chairperson. "The University-Retail Community Interface," Retailing: Theory and Practice for the 21st Century Conference sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association, Charleston, South Carolina, 1985.
Paper Presenter. "Strategic Planning in Marketing," Academy of Marketing Science Conference, Niagara, New York, 1984.
Keynote Speaker. "Managing College Stores: A Professional Approach," Annual Conference of the Middle Atlantic College Stores, Lancaster, Pennsylvania, 1983.
Paper Presenter. "Computer Literacy in Marketing," Annual Conference of the Association of Marketing Educators, Tarrytown, New York, 1983.
Paper Presenter and Panelist. "Retail Education in the 1980s," Annual Conference of the Southwestern Marketing Association, Houston, Texas, 1983.
Session Chairperson. "Toward Better Product Development," Annual Conference of the Product Development and Management Association, Philadelphia, 1982.
Co-author. "Responses of Retailing to Voluntary Simplicity," American Collegiate Retailing Association Conference, Toronto, Canada, 1982.
Keynote Speaker. "The Male Supermarket Shopper," Supermarket Management Workshop Graduation Dinner, at Hofstra University, 1981.
Keynote Speaker. "The Marketing/Industrial Engineering Interface," Meeting of the American Institute of Industrial Engineers, at Hofstra University, 1980.
Session Chairperson. "Direct Marketing," New York Educators' Conference, at St. John's University, 1979.
Session Chairperson. Academy of Marketing Science Annual Conference, Miami, Florida, 1979.
Organizer and Host. American Marketing Association (New York
Chapter) Student Career Conference, at Hofstra, 1977.
Other Activities
Panelist, "Black Friday," LI Talks, Channel 12 News, November 2009.
Panelist, "Black Friday," LI Talks, Channel 12 News, November 2008.
Presenter. “Understanding Economic Loss Analysis,” a 3-hour seminar for both plaintiff and defense attorneys (New York County Lawyers Association), January 2007.
Presenter. “Understanding Economic Loss Analysis,” a 2-hour seminar for employment law attorneys (National Employment Lawyers Association), November 2006
TV Appearances. Various TV and radio programs, including the Today show and National Public Radio, and WABC, WNBC, WCBS, FoxBusiness News, and News 12 Long Island.
Print Interviews. Quoted in the New York Times, Newsday, and many other publications.
Member. American Marketing Association's Edison Best New Products Awards Panel, 1996 and 1997.
Attendee. Numerous American Marketing Association Annual Summer and Winter Educator Conferences.
Hofstra Representative. American Assembly of Collegiate Schools
of Business (AACSB) Conferences in Tampa, 2007; Orlando, 1985; Philadelphia,
1981; and Memphis, 1980.
Memberships
Academy of Marketing Science
American Collegiate Retailing Association
American Economic Association
American Marketing Association
National Association of Forensic Economics
Honors while at Hofstra
Listed in Who's Who in the World
Listed in Who's Who in America
Listed in Who's Who in Finance and Industry
Listed in Who's Who in Media & Communication
Listed in Who's Who in the East
Listed in Who's Who of Emerging Leaders of America
Selected as MBA Teacher of the Year by the Hofstra MBA Association
Inducted into the Alpha Mu Alpha Marketing Honor Society
Honoree. Hofstra Chapter of Beta Gamma Sigma
Recipient. Hofstra School of Business Faculty Distinguished Service Award
Recipient. Four Hofstra Zarb School of Business Dean's Service Awards
Inducted into Beta Gamma Sigma Honor Society
Honoree. Two Citibank Book and Author Receptions, at Hofstra
Listed in Outstanding Young Men of America
Consulting (Selected corporate clients served)
ARA/Slater Food Services
Association of Home Appliance Dealers
COMTEC Computer Service Bureau
Duro-Dyne (a manufacturer of industrial products)
Fortunoff
Hofstra Health Dome
Hofstra University Club
Insurance and Sales Support Systems
Kohl's Department Stores
Lerner Heidenberg Properties (for Caldor)
Life Insurance Association of America
McCrory
Nassau County
Nassau-Merrick Avenue Realty Company (for Costco)
Nassau-Suffolk Libraries
NCR
New York State Department of Education
Nynex
Olympus America
Pepsi-Cola
Savvy Systems
Simon Properties
Tesco Ireland
John Wiley & Sons
Other Employment Background
Forensic economist and business consultant. Was a partner in a
mail-order business that had a national customer base. Also worked for a
Fortune 500 firm in a management position.
Education
Ph.D. in Business -- Majors in Marketing and Public Policy, Bernard M. Baruch College, City University of New York
M.B.A. -- Major in Business Administration and Policy, Bernard M. Baruch College
B.A. -- Major in Economics,
Hobbies
Surfing the Web
Working out (trying!!!) and learning golf (still!!!)
Tackling difficult crossword puzzles
Inventing bad jokes for class