Photo: Dr. Jean-Paul Rodrigue, 2012.The Lobby as a Freight StationIn urban agglomerations a significant share of large apartment
complexes (more than 25 units, either rented or privately owned)
have a lobby monitored by a concierge, this often on a 24 hour
basis. The traditional role of a concierge (also called a doorman,
but the term is not gender neutral) is to provide a level of
security by monitoring the access of a building, screening visitors
and provide general assistance services to residents. A concierge is
also responsible for receiving packages on the residents' behalf,
particularly in their absence, a role that has substantially
expanded with the growth of online retailing and its resulting home
deliveries of large boxes (see above photo).Under such circumstances, a growing amount of deliveries end up
using the lobby as a distribution center (an
informal freight station); a buffer
between the deliveries schedules and the availability of residents
to collect them. For parcels and goods delivery companies, this is a
very efficient system as it guarantees uninterrupted supply chains
(ability to deliver to the consignee) and a continuity of
deliveries. The delivery truck is insured of being able to drop all
the cargo bound to a specific address because there will always be
someone available to act as a consignee.It is thus not surprising
that large apartment buildings receive priority for delivery
scheduling both because of the volume they generate (three to five
large buildings could generate enough cargo to fill a standard urban
delivery truck each day) and the reliability they confer to
deliveries. Inversely, deliveries to single family homes or small
apartment complexes are prone to a high risk of missed deliveries as
the consignee may not be present, which requires the setting of an
alternative delivery date and time (additional organizational
complexity). As this trend continues, the higher costs of
maintaining a concierge service are better justified through its
resulting improvement in freight distribution. The lobby has
therefore become an important dimension of city logistics by
assuming the role of a urban freight station.