Disconnection of Global Production and Distribution (Platform Corporation)

There has been a growing disconnection in many economic sectors between the manufacturing base and what can be called the �core base�, which mainly include R&D, distribution and marketing / retail. The term platform corporation has been used to describe a variety of multinational corporations which have removed the manufacturing component from their core activities (or never had manufacturing in the first place). They have done so by focusing on the activities that provide the most added value and subcontracted the manufacturing of the products they design. Their core activities include research and development, finance, marketing, retail and distribution. Many of them own globally recognized brand names and are actively involved in the development of new products. Their net worth is thus more a function of their brand names and capacity at innovation than from some tangible assets (like factories), outside those heavily involved in mass retailing where commercial real estate assets can be very significant. They outsource as much of the low margin work as possible and are very flexible in their choice of suppliers. Thus, the usage of the term "platform" to characterize a mobile core establishing temporary relationships with manufacturers; "Produce nowhere but to sell everywhere". Conceptually, they are reminiscent of the "cottage production system" that took place in the early phases of the industrial revolution where many labor intensive activities (especially in garments) where sub-contracted to households looking for additional income. Platform corporations particularly thrive in the context described below:

• Free trade environment. Facilitating the mobility of factors of production (land, labor and capital) so that products can be produced wherever costs are the lowest and exported back to markets without notable duties constraints and other impediments to trade.
• Telecommunications. It allows a company to decentralize its processes while maintaining a level of control over its supply chain and informing its suppliers about changes in the demand. Events taking place within the supply chain are propagated more quickly so that the function of production is better synchronized with the function of retailing.
• Multi-provider competition. Since platform corporations provide the specification of the products / parts they require (and that many are not very complex), there are a potentially high number of manufacturers that can bid to become suppliers. This works to the advantage of platform corporations by keeping costs low and it even create a situation of recurrent overcapacity.
• Transportation. The ability to move goods within the supply chain controlled by the platform corporation with a variety of efficient transport modes and terminals.

The most prominent platform corporations include Dell (computer retailer), Wal-Mart (retailer), IKEA (furniture retailer), Nike (sport shoes retailer) and Li and Fung (trade group, mainly in garments). It can be argued that Wal-Mart is essentially an information network, using its knowledge and distribution facilities to link thousands of suppliers together in a profitable collaboration. It is worth mentioning that this type of production structure is mainly applicable to activities that have a strong consumer retailing component which is subject to constant fluctuations in the demand.