
Source: IATA. Carriers are listed by rank in traffic.
Market Share of World Airline Traffic, 2003
Until recently, airline companies were strongly regulated by governments with
protected routes and the prevention of foreign ownership. With deregulation initiated
in the United States in the 1980s, a reorganization of the airline industry has
occurred. The main trend involves alliances between airline companies to the point
that some have almost merged. Most large airlines, and many smaller ones, have
joined alliances in order to broaden their market presence commensurate with a
global economy. In 1998, about 500 alliance deals existed between
airline companies, Oneworld, Star Alliance and SkyTeam being the most important
(17%, 24% and 21% of the market share respectively). The largest airline not
part of one of the big three alliances is Japan Airlines, Southwest Airlines,
and Emirates. The consequences of such
deals are as follows:
- Joint booking systems. Airlines members of an alliance are able to
sell seats on their respective flights. They thus increase the chance of keeping
passengers within their network.
- Optimization of connections. Airlines members of an alliance are
able to decrease connection times with better scheduling, faster luggage handling
and sharing adjacent gates.
- Geographical specialization. Airline companies have faced difficulties
expanding abroad since foreign destinations are regulated by their respective
governments. Alliances enable to use existing national networks and each member
airline focus on the efficiency of their regional networks. The complexities
of negotiating bilateral agreements for specific air freedoms is consequently
partially avoided.
- Reorganization of hubs. The interlocking of several air transport
networks occurs at specific hubs which enhance connections. Small regional airline
companies act as feeders for these hubs.