Research Interests
Currently my research is centered around consumer behavior and research methods. Particularly, my research includes learning about the consumer behavior of older consumers, relationship between attitude, intention, trying, and behavior, and cross-cultural consumer behavior.
Recent publications
JOURNAL ARTICLES
1. Anil Mathur, George P. Moschis, and Euehun Lee (forthcoming 2007) "A Longitudinal Study of the Effects of Life Status Changes on Changes in Consumer Preferences." Journal of the Academy of Marketing Sciences.
2. Euehun Lee, George P. Moschis, and Anil Mathur, (2007). Stress, Coping, and Consumer Preferences: A Two-Way Transitional Event History Analysis." International Journal of Consumer Studies, 31(4), July, pp. 428-435.
3. George P. Moschis and Anil Mathur (2006), Older Consumer Responses to Marketing Stimuli: The Power of Subjective Age," Journal of Advertising Research, 46(3), September, 339-346.
4. Anil Mathur, Euehun Lee, and George P. Moschis (2006), "Life-Changing Events and Marketing Opportunities." Journal of Targeting, Measurement and Analysis for Marketing, 14(2), 115-128.
5. Anil Mathur and George P. Moschis, (2005) "Antecedents of Cognitive Age: A Replication and Extension." Psychology and Marketing. 22(12), 969-994.
6. Joel Evans and Anil Mathur (2005), "The Value of Internet Surveys: The Future is Now," Internet Research. 15(2), 195-219.
7. Anil Mathur, George P. Moschis, and Euehun Lee (2006), "Consumer Stress - Handling Strategies: Theory and Research Findings." Journal of Consumer Behaviour. 5(3), 193-203.
8. Anil Mathur, George P. Moschis, and Euehun Lee (2003), "Life Events and Brand Preference Changes," Journal of Consumer Behaviour. 3(2), 129-141.
9. Benny Barak, Anil Mathur, Keun Lee, Yong Zhang, and Emmanuel Erondu (2003), "Inner-age Satisfaction in Africa and Asia: a Cross-cultural Exploration," Asia Pacific Journal of Marketing and Logistics. 15(½), 3-26.
10. Anil Mathur, Yong Zhang, and James Neelankavil (2001), "Critical Managerial Motivational Factors: A Cross Cultural Analysis of Four Culturally Divergent Countries," International Journal of Cross-Cultural Management, 1(3), 251-267.
11. Euehun Lee, George P. Moschis, and Anil Mathur (2001), "A Study of Life Events and Changes in Patronage Behavior," Journal of Business Research, 54(1), 25-38.
12. Anil Mathur, Benny Barak, Yong Zhang, and Keun S. Lee (2001), "A Cross-Cultural Procedure to Assess Reliability and Measurement Invariance," Journal of Applied Measurement, 2(3), 241-255.
13. Benny Barak, Anil Mathur, Keun S. Lee, and Yong Zhang (2001), "Perceptions of Age-Identity: A Cross-Cultural Inner-Age Exploration," Psychology and Marketing, 18(10), 1003-1029.
14. Elaine Sherman, Leon G. Schiffman, and Anil Mathur (2001), "The Influence of Gender on the New Age Elderly's Consumption Orientations," Psychology and Marketing, 18(10), 1073-1089.
15. James P. Neelankavil, Anil Mathur, and Yong Zhang (2000) "Determinants of Managerial Performance: A Cross-Cultural Comparison of Middle Managers from Four Countries," Journal of International Business Studies, 31(1), 121-140.
This paper has been reprinted in the following book: Davis, Herbert J., Samir Chatterjee, and Mark Heuer (Eds.) (2006) Management in India: Trends and Transition. Sage Publications. Pp. 49-73.
16. Anil Mathur (1999) "Adoption of Technological Innovations by the Elderly: A Consumer Socialization Perspective," Journal of Marketing Management. 9(3), Winter, 21-35.
17. Anil Mathur and George P. Moschis (1999) "Exploring the Intergenerational Caregiver Market: A study of Family Care Providers for the Elderly," Journal of Marketing Theory and Practice, 7(summer), 76-86.
18. Anil Mathur and George P. Moschis (1999) "Socialization Influence on Preparation for Late Life," Journal of Marketing Practice: Applied Marketing Science, 5(6/7/8), 163-176.
19. Anil Mathur, George P. Moschis, and Euehun Lee (1999) "Stress and Consumer Behavior: Coping Strategies of Older Adults," Journal of Marketing Practice: Applied Marketing Science, 5(6/7/8), 233-247.
20. Keun S. Lee and Anil Mathur (1998) "Formalization, Role Stress, Commitment, and Work Outcomes: An Empirical Analysis of South Korean Workers," Journal of Asia-Pacific Business, 2(3):45-64.
21. Anil Mathur (1998) "Incorporating Choice into an Attitudinal Framework: Cross-Cultural Extension and Additional Findings" International Journal of Consumer Marketing, 10(4), 93-110.
22. Harash Sachdev, Anil Mathur, and Euehun Lee (1998) "Age-Related Differences in Cognitive Responses: Multitheoritical Perspectives and Additional Findings," The Journal of the Association of Marketing Educators, 2(1), 38-54.
23. Anil Mathur, Elaine Sherman, and Leon G. Schiffman (1998) "Opportunities for Marketing Travel Services to New Age Elderly," Journal of Services Marketing, 12(4), 265-277.
24. Anil Mathur (1998) "Examining Trying as a Mediator and Control as a Moderator of Intention--Behavior Relationship," Psychology and Marketing. 15(3), 241-259.
25. George P. Moschis, Euehun Lee, and Anil Mathur (1997) "Targeting the Mature Market: Opportunities and Challenges," Journal of Consumer Marketing, 14(4): 282-293.
26. Keun S. Lee and Anil Mathur (1997) "Formalization, Role Stress, Organizational Commitment, and Propensity-to-Leave: A Study of Korean Industrial Salespersons," Journal of Global Marketing, 11(2): 23-42.
27. Elaine Sherman, Anil Mathur, and Ruth B. Smith (1997) "Store Environment and Consumer Purchase Behavior: Mediating Role of Consumer Emotions," Psychology and Marketing, 14(4): 361-378.
28. Anil Mathur (1996), "Older Adults' Motivations for Gift Giving to Charitable Organizations: An Exchange Theory Perspective," Psychology and Marketing, 13 (1), 107-123.
29. George P. Moschis, Julie Sneath, and Anil Mathur (1995) "Existing Retail Strategies and the Older Consumer" Journal of Shopping Center Research, 2 (1), 47-64.
30. Anil Mathur and George P. Moschis (1994) "Use of Credit Cards by Older Americans," Journal of Services Marketing, 8 (1), 27-36.
31. George P. Moschis, Anil Mathur, and Ruth B. Smith (1993) "Older Consumers' Orientations Toward Age-Based Marketing Stimuli," Journal of the Academy of Marketing Science, 21(3), 195-206.
(This article was a finalist for 1993 Jagdish N. Sheth Award for the outstanding article appearing in Volume 21 of the Journal of the Academy of Marketing Science).
32. George P. Moschis, Pradeep Koragaonkar, and Anil Mathur (1990), "Older Adults' Responses to Direct Marketing Methods," Journal of Direct Marketing, 4 (autumn), 7-14.
33. George P. Moschis and Anil Mathur (1993) "How They're Acting Their Age," Marketing Management, 2 (2), 40-50.
PUBLICATIONS - PROCEEDINGS
1. Yong Zhang, Benny Barak, Anil Mathur, Keun S. Lee, Denis Guiot, Emmanuel Erondu, and Steve Gould (2006), "Advertisers Beware: Consumer Media Habits are Different in the Developing Countries," Proceedings of the AMS/KAMS Conference, Seoul, Korea, July 2006.
2. George P. Moschis and Anil Mathur (2006 forthcoming) "Multitheoretical Perspectives on Cognitive Responses Among Older Adults," ACR Asia Pacific 2006 (Sydney, Australia). Presented at ACR conference forthcoming in the Asia Pacific Advances in Consumer Research.
3. Anil Mathur, Benny Barak, Keun S. Lee, Yong Zhang, and Steven Gould, (2005), "Physical Vanity Across Cultures: Measurement and Validation," In Proceedings of the 2005 Academy of Global Business Advancement Conference, New Delhi, p. 165.
4. Yong Zhang, James Neelankavil, and Anil Mathur (2004), "The Cultural Relativity of Managerial Leadership Styles: A Cross-Cultural Comparison of Middle-Level Managers in Four Countries," In Fourth International Conference on Knowledge Culture, and Change in Organizations. London 2004 (Abstract).
5. George P. Moschis, Euehun Lee, and Anil Mathur (2005), "A Study of Stress and Changes in Consumer Behavior," In Asia Pacific Advances in Consumer Research, Vol. 6, p. 330 (Association of Consumer Research Conference. Seoul, Korea).
6. George P. Moschis and Anil Mathur, (2003) "Cross-cultural Perspectives on the Aging of Global Markets: Marketing Implications and Directions for Research," Proceedings of the World Marketing Congress held in Australia (electronic), 2003. pp. 139-144.
7. Anil Mathur, Euehun Lee, and George P. Moschis (2002), "Market Segmentation Based on Life Events," in Rami Zwick, Tu Ping eds. Asia-Pacific Advances in Consumer Research, Vol. 5. Association for Consumer Research, Valdosta, GA. 134. (Abstract).
8. Benny Barak, Anil Mathur, Keun Lee, Yong Zhang, and Emmanuel Erondu (2001), "Inner-age Satisfaction in Africa and Asia: a Cross-cultural Exploration," ACR Cross Cultural conference. Hawaii, December 2001.
9. George P. Moschis and Anil Mathur (2001), "Globalization of Changing Demographic Markets: International Marketing Challenges of an Aging World," In Proceedings of International Conference on Globalization of Business and Markets: Strategies for 21st Century. Naresh Malhotra and Mukesh Chaturvedi (eds.). Management Development Institute, Gurgaon, India. 1-6.
10. Anil Mathur, George P. Moschis, and Euehun Lee (2001), "A Study of Changes in Brand Switching," In Asia Pacific Advances in Consumer Research, Vol. IV. Eds. Paula M. Tidwell and Thomas E. Muller. Association for Consumer Research. Valdosta, GA. 133-139.
11. Anil Mathur, Ralph S. Polimeni, and Mohammed Tafti (2000), "Completing the Outcome Assessment Cycle," in Barbara E. Withers (ed) 2000 Proceedings Northeast Decision Sciences Institute Atlantic city, NJ, Northeast Decision Sciences Institute. p. 202 (abstract)
12. Anil Mathur, Mohammed Tafti, and Susan McTiernan (1999), "Outcome Assessment: Sharing Experiences and Lessons Learned" Panel discussion at the NEDSI conference March 1999. Abstract in 1999 Proceedings of NEDSI 28th Annual Meeting ed. Barbara E. Withers. 274.
13. Anil Mathur, George P. Moschis, and Euehun Lee (1999), "Compulsive Consumer Behaviors of Older Adults," In Proceedings of the Third International Research Seminar on Marketing Communications and Consumer Behavior, eds. Yves Eves Evrard, Wayne D. Hoyer, and Alain Strazzieri. Lalonde France. June 1999. pp. 380-397.
14. Mohammed Tafti and Anil Mathur (1998) "Alumni Survey as a Main Part of Outcome Assessment," in M. Javad Paknejad and Shaw K. Chen eds. 1998 Proceedings of the Northeast Decision Sciences Institute 27th Annual Meeting. pp. 31-33.
15. George P. Moschis, Euehun Lee, and Anil Mathur (1998) "A Study of Life Events and Consumer Behavior," in Kineta Hung and Kent B. Monroe eds. Asia-Pacific Advances in Consumer Research Vol. 3, Provo, UT: Association for Consumer Research.
16. Elaine Sherman, Anil Mathur, and Leon G. Schiffman (1997), "A QOL Comparison of Value-Based Segments of the Older Consumer Market," in Proceedings of the First International Conference on Quality of Life Studies, 1997 (Abstract). pp. 87.
17. Anil Mathur and George P. Moschis (1995), "Elderly Consumer Needs: Perceptions of the Elderly and their Care Providers," in K. Grant and I. Walker Proceedings of the Seventh Bi-annual World Marketing Congress, Monash University, Australia. pp. 4-75 to 4-81.
18. Anil Mathur (1995), "From Intentions to Behavior: The Role of Trying and Control" in David W. Stewart and Naufel J. Vilcassim, eds. 1995 Winter Educators' Conference Marketing Theory and Applications, Chicago, IL: American Marketing Association. pp. 374-376 (Abstract).
19. Anil Mathur and George P. Moschis (1995), "Older Consumers' Vulnerability to Bait-and-Switch," in Frank R. Kardes and Mita Sujan eds. Advances in Consumer Research, vol. 22, Provo, UT: Association for Consumer Research. pp. 674-679.
20. Anil Mathur and Pradeep Gopalakrishna (1994), "Planning Activities for an Important Weekend: An Empirical Test of the Theory of Planned Behavior," in Brian T. Engelland and Alan J. Bush Southern Marketing Association 1994 Proceedings, Evansville, IN. pp. 123- 128.
21. Anil Mathur and George P. Moschis (1992), "Use of Credit by Older Adults," in Robert P. Leone and V. Kumar eds. 1992 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing, Chicago, IL: American Marketing Association, p. 454 (abstract).
22. Anil Mathur, Kelly L. Smith, and George P. Moschis (1992) "The Elderly's Motivations for Charity Gift-giving: An Exchange Theory Perspective," in Chris T. Allen et al. eds. 1992 AMA Winter Educators' Conference: Marketing Theory and Applications, Chicago, IL: American Marketing Association, p.430-431 (Abstract).
23. Smith, Kelly L. and Anil Mathur (1991), " 'Dependency' as a Stigmatizing Label Influencing the Elderly's Participation in the Food Stamp Program," in Terry L. Childers (ed.) Winter Educators' Conference Marketing Theory and Application, American Marketing Association, Chicago, IL. 245-246.
24. Kelly L. Smith, Anil Mathur, and George P. Moschis (1990), "The Elderly's Motivations for Gift-giving: An Exchange Theory Perspective," in William Bearden et al. (eds) 1990 AMA Educators Proceedings, American Marketing Association: Chicago, IL, 82-87.
25. Everett S. Wallace, Jr. and Anil Mathur (1990), "Saving Behavior of the Mature Consumer: An Exchange Perspective," in William Bearden et al. (eds.) 1990 AMA Educators Proceedings, American Marketing Association: Chicago, IL, 88-92.
26. Anil Mathur and Gloria Barczak (1990), "A Model for Studying Marketing-R&D Interaction" in Tarek M. Khalil and Bulent A. Bayraktar (eds) Proceedings of the Second International Conference on Management of Technology, University of Miami, FL, 563-572.
27. Anil Mathur (1990), "Theory of the Firm, Strategic Planning and the Contribution of Marketing" in David Lichtenthal et al. (Eds.) Marketing Theory and Applications: Proceedings of the 1990 AMA Winter Educators' Conference, American Marketing Association, Chicago, IL, 156-161.
28. Pratibha A. Dabholkar, Anil Mathur, and Everett S. Wallace Jr. (1989), "What is Important to whom? The Effects of Career Stage on the Relationship Between Job Characteristics and Job Satisfaction of Salespersons" in Jon M. Hawes and John Thanopoulos (eds.) Developments of Marketing Science, Proceedings of the Annual Conference of Academy of Marketing Science, Vol. 12, 1989, 365-370. (This paper received the best paper award in its track).
BOOK CHAPTERS
1. Anil Mathur, Benny Barak, Keun S. Lee, Yong Zhang, and Steven Gould (2006 forthcoming), "Physical Vanity Across Cultures: Measurement And Validation," In Contemporary Issues in International Business, to be published by Cambridge Scholars Press Inc., UK in 2006.
PRESENTATIONS
1. Benny Barak, Denis Guiot, and Anil Mathur, (2004), "Are Age Self-Concepts and QOL Associations a Cross-Cultural Phenomenon?" Presented at the 6th International Conference of the International Society for Quality of Life Studies (ISQOLS), Philadelphia, November 10-14, 2004.
OTHER PUBLICATIONS
1. George Papaioannou and Anil Mathur (2006) "Editors' Introductory Comments," Journal of Financial Services Marketing, 10 (May), 83-85.
2. Anil Mathur (2003), The Seventeenth Annual Salute to Long Island's Entrepreneurial Spirit Awards. Top 50 Long Island Private Companies The Backbone of Business. 25 Fastest Growing Private Companies Fastest Growing Private Firms. Hofstra University, KPMG, and Long Island Business News. 2003.
3. Anil Mathur (2002), The Sixteenth Annual Salute to Long Island's Entrepreneurial Spirit Awards. Top 50 Long Island Private Companies The Backbone of Business. 25 Fastest Growing Private Companies Fastest Growing Private Firms. Hofstra University, KPMG, and Long Island Business News. 2002.
4. George P. Moschis, Anil Mathur, et. al (1991), The Whirlpool Report on Intergenerational Consumer Perceptions: Changing Needs in an Aging Society. Whirlpool Appliance Group, Benton Harbor, Michigan.
5. R. Kamath, A.S. Subbaraman, A. Mathur, R. Rajagopal, A. Bhattacharya, and A.C. Rathi (1978), "Leather Production in the Bangalore Region," In A.V. Krishna (ed.) Managing the Choice of Technology. Choice of Technology Group, Indian Institute of Management, Bangalore, pp. 90-106.
INSTRUCTIONAL CASES (UNPUBLISHED)
1. Anil Mathur (2002), "Flu Shot Case." Developed for use in the inaugural EMBA class for EMBA 430 class.
This page updated on August 28, 2007.