Dr. Songpol Kulviwat
Assistant Professor of Marketing and International Business

Phone: (516)463-5519

Fax: (516)463-4834

Office: 128 Weller Hall

mktszk@hofstra.edu

134 Hofstra University
Frank G.Zarb
School of Business
Marketing and
International Business Department
Hempstead, NY 11549 USA

Selected Publications

"The Effect of Social Influence on Adoption of High technology Innovations: The Moderating Effect of Public/Private Consumption," (with Gordon C. Bruner II and Obaid Al-Shuridah), Journal of Business Research, forthcoming.

"Korean Workers' Motivation Tools: Commitment and Incentive-Based Motivation and Their Relative Impact on Work Outcome," (with Keun Lee), Multinational Business Review, forthcoming.

“Using Social Network Sites: The Effects of Playfulness, Critical Mass and Trust in a Hedonic Context,” (with Deb Sledgianowski), Journal of Computer Information Systems, forthcoming.

“The CAT Model: Extensions and Moderators of Dominance in Technology Acceptance,” (with Suzanne A. Nasco, Anand Kumar, Gordon C. Bruner II), Psychology & Marketing, 25 (10), 987-1005, 2008.

"Toward a Unified Theory of Consumer Acceptance of Technology," (with Gordon C. Bruner II, Anand Kumar, Suzanne A. Nasco, and Terry Clark), Psychology & Marketing, 24 (12), 1067-1092, 2007.

"Marketing Strategy in Transition Economies: The Case of India," (with Saran Anshu and Chiquan Guo), International Journal of Business Research, 7 (2), 85-93, 2007.

"An Integrative Framework of Technology Acceptance Model and Personalization in Mobile Commerce," (with Sonya Hy Hsu), International Journal of Technology Marketing, 1 (4), 393-410, 2006.

"Conflicting Cultural Imperatives in Modern Thailand: Global Perspectives," (with Phillip Niffenegger and Napatsawan Engchanil), Asia Pacific Business Review Special Issue: Business and Management in South East Asia: Studies in Diversity and Dynamism, 12 (4), 403-420, 2006.

"An Exploratory Study of Consumer Adoption of Online Shopping: Mediating Effect of Online Purchase Intention," (with Ramendra Thakur, and Chiquan Guo), International Journal of E-Business Research, 2 (2), 68-82, 2006.

"Personalization and Customer Satisfaction in Mobile Commerce,” (with Sonya Hy Hsu), Encyclopedia of E-Commerce, E-Government and Mobile Commerce. Idea Group References : Hershey, PA., 2006.

"Marketing, Market Growth, and Endogenous Growth Theory: An Inquiry into the Causes of Market Growth," (with Terry Clark and Sundar Bharadwaj), Journal of the Academy of Marketing Science, 33 (3), 347-359, 2005.

"Online Information Search: A Critical Review and Assessment,” (with Chiquan Guo, and Napatsawan Engchanil), Internet Research: Electronic Networking, Applications and Policy, 14 (3), 245-253, 2004.