Sledgianowski, Deb and Songpol Kulviwat (2008), “Social Networking Websites: Antecedents of User Adoption and Usage,” 14th Americas Conference on Information Systems, Toronto, Canada.
Kulviwat, Songpol, Yong Zhang, Jinyan Fan
(2007), "Predicting Flow in Online Shopping: A Comparison of Three
Theories of Emotions," Enhancing Knowledge Development in Marketing,
18 (J. Mohr and R. Fisher, eds.), Washington D.C.: American Marketing
Association Summer Educators' Conference, Abstract, p. 57.
Kulviwat, Songpol, Gordon C. Bruner
II, and Obaid Al-Shuridah (2006), “The Effect of Social Influence
on Adoption of High technology Innovations: Moderating Effect of
Situational Factors,” 2006 American Marketing Association
Summer Educators Conference, Chicago, Abstract.
Kulviwat, Songpol and Gordon C. Bruner II (2005), “The Effect of Task as a Moderator of Cognition and Affect on Consumer Attitude in Adoption of High Technology Innovations,” Enhancing Knowledge Development in Marketing, 16 (B. A. Walker and M. B. Houston, eds.), San Francisco: American Marketing Association Summer Educators’ Conference, Abstract, p.16.
Kulviwat, Songpol, Gordon C. Bruner II, and James P. Neelankavil (2005), “The Role of Self-efficacy in Predicting Technology Acceptance,” 2005 Academy of Marketing Science Conference, Tampa, Florida, Abstract.
Hsu, Sonya Hy and Songpol Kulviwat (2005), “An Integrative Framework of Technology Acceptance Model and Personalization in Mobile Commerce,” 2005 INFORMS Marketing Science Conference, Atlanta, GA, Abstract, p. 83.
Niffenegger, Phillip and Songpol Kulviwat (2005), “A Culture in Transition: Capitalism vs. Buddhism in Modern Thailand,” Business Research Yearbook: Global Business Perspectives, 12 (M.G. Adams and A. Alkhafaji, eds.), Pittsburgh: International Academy of Business Disciplines, pp. 535-539.
Hsu, Sonya Hy, Gordon C. Bruner II, and Songpol Kulviwat (2005), “Personalization in Mobile Commerce,” Managing Modern Organizations with Information Technology, 16 (M. Khosrow-Pour, eds.), San Diego: Information Resources Management Association International Conference, IDEA-Group Publishing, pp. 1103-1106.
Festervand, Troy and Songpol Kulviwat (2004), “Local CPA Service Providers as a Strategic Information Source,” New Orleans: Allied Academies Spring 2004 International Conference, Abstract.
Kulviwat, Songpol and Siva Balasubramanian (2003), “Online Information Search: An Integrated Theoretical Model,” Enhancing Knowledge Development in Marketing, 14 (R. B. Money and R. L. Rose, eds.), Chicago: American Marketing AssociationSummer Educators’ Conference, Abstract, p. 227.
Kulviwat, Songpol and Terry Clark (2003), “Determinants of E-Business Success: The Role of Marketing Capabilities,” Advances in Marketing, (W. J. Kehoe and L. K. Whitten, eds.), New Orleans: Society of Marketing Advances, Abstract, p. 97.
Niffenegger, Phillip, Songpol Kulviwat, and Napatsawan Engchanil (2003), “The Cultural Challenges to Adopting a Capitalist Economic Model in Modern Thailand,” Advances in Marketing, (W. J. Kehoe and L. K. Whitten, eds.), New Orleans: Society of Marketing Advances, Abstract, p. 118.
