Dr. Songpol Kulviwat
Assistant Professor of Marketing and International Business

Phone: (516)463-5519

Fax: (516)463-4834

Office: 128 Weller Hall

mktszk@hofstra.edu

134 Hofstra University
Frank G.Zarb
School of Business
Marketing and
International Business Department
Hempstead, NY 11549 USA

 

Dr. Songpol Kulviwat

Associate Professor of Marketing and International Business

Dr. Kulviwat is an Associate Professor of Marketing and International Business at Frank G. Zarb School of Business, Hofstra University. Dr. Kulviwat's research focuses on Internet Marketing and High-Tech Marketing. It spans on the intersection of strategic and behavioral issues of Marketing and technology. Dr. Kulviwat's research interests also include Cross-Cultural Research and International Marketing. His research has been published in leading marketing and international business journals such as Journal of the Academy of Marketing Science, Journal of Business Research, Psychology & Marketing, Multinational Business Review, among others.

Education

Ph.D., Southern Illinois University, Carbondale, 2004
M.A., M.S., M.B.A., Middle Tennessee State University, 2000, 1998, 1996
B.B.A., Assumption University, 1992

Specializations/Interests

  • Internet Marketing – Online Behavior and E-Business Success
  • International Business – Cross Cultural Research and International Marketing
  • High-Tech Marketing – Diffusion and Adoption of Technology Innovations
  • Information Technology – Strategic Use of Information Technology