Dr. Songpol Kulviwat
Assistant Professor of Marketing and International Business
Dr. Kulviwat is an Assistant
Professor of Marketing and International Business at Frank G. Zarb
School of Business, Hofstra University. Dr. Kulviwat's research
focuses on Internet Marketing and High-Tech Marketing. It spans
on the intersection of strategic and behavioral issues of Marketing
and technology. Dr. Kulviwat's research interests also include Cross-Cultural
Research and International Marketing. His research has been published
in top marketing and international business journals such as Journal
of the Academy of Marketing Science, Journal of Business
Research, Psychology & Marketing, Multinational Business
Review, among others.
Education
Ph.D., Southern Illinois University, Carbondale, 2004
M.A., M.S., M.B.A., Middle Tennessee State University, 2000, 1998, 1996
B.B.A., Assumption University, 1992
Specializations/Interests
- Internet Marketing – Online Behavior and E-Business Success
- International Business – Cross Cultural Research and International Marketing
- High-Tech Marketing – Diffusion and Adoption of Technology Innovations
- Information Technology – Strategic Use of Information Technology
