Account executive: Liaison between an ad agency and its clients. This person is employed by the agency to study clients’ promotion goals and create promotionprograms (including messages, layout, media, and timing).

Advertising copywriter: Creator of headlines and content for ads.

Advertising layout designer: Producer of illustrations or one who uses other artists’ materials to form ads.

Advertising manager: Director of a firm’s ad program. He or she determines media, copy, budget size, ad frequency, and the choice of an ad agency.

Advertising production manager: Person who arranges to have an ad filmed (for TV), recorded (forradio), or printed (for newspaper, magazine, etc.).

Advertising research director: Person who researches markets, evaluates alternative ads, assesses media, and tests reactions.

Agent (broker): Wholesaler who works for a commission or fee.

Catalog manager: Person who determines target market, products, copy, displays, and pricing for sales catalogs.

Commercial artist: Creator of ads for TV, print media, and product packaging. This artist selects photos and drawings, and determines the layout and type of print used in newspaper and magazine ads. Sample scenes of TV commercials are sketched for clients.

Consumer affairs specialist (customer relations specialist): Firm’s contact with consumers. The person handles consumer complaints and attempts to have the firm’s policies reflect customer needs. Community programs, such as lectures on product safety, are devised.

Credit manager: Supervisor of the firm’s credit process, including eligibility for credit, terms, late payments, consumer complaints, and control.

Customer service representative: Person responsible for order status inquiries, expediting deliveries, field sales support, and returns and claims processing.

Direct-to-home (or office) salesperson: Person who sells goods and services to consumers by personal contact at the consumer’s home or office.

Display worker: Person who designs and sets up retail store displays.

Exporter: Individual who arranges for foreign sales and distribution, mostly for domestic firms having a small presence internationally.

Fashion designer: Designer of such apparel as beachwear, hats, dresses, scarves, and shoes.

Franchisee: Person who leases or buys a business with many outlets and a popular name. A franchisee often has one outlet and engages in cooperative planning and ads. The franchisor sets operating rules for all.

Franchisor: Person who develops a company name and reputation and then leases or sells parts of a firm to independent businesspeople. The franchisor oversees the firm, sets policy, and often trains franchisees.

Freight forwarder: Wholesaler who consolidates small shipments from many companies.

Industrial designer: Person who enhances the appearance and function of machine-made products.

Industrial traffic manager: Arranger of transportation to and from firms and customers for raw materials, fabricated parts, finished goods, and equipment.

International marketer: Person who works abroad or in the international department of a domestic firm and is involved with some aspect of marketing. Positions are available in all areas of marketing.

Inventory manager: Person who controls the level and allocation of merchandise throughout the year. This manager evaluates and balances inventory amounts against the costs of holding merchandise.

Life insurance agent (broker): Person who advises clients on the policy types available relative to their needs. Policies offer insurance and/or retirement income.

Manufacturers’ representative (agent): Salesperson representing several, often small, manufacturers that cannot afford a sales force. The person often sells to wholesalers and retailers.

Marketing manager (vice-president): Executive who plans, directs, and controls all of a firm’s marketing functions. He or she overseas marketing decisions and personnel.

Marketing research project supervisor: Person who develops the research methodology, evaluates the accuracy of different sample sizes, and analyzes data.

Media analyst: Person who evaluates the characteristics and costs of available media. He or she examines audience size and traits, legal restrictions, types of messages used, and other factors. The effectiveness of company messages is also measured.

Media director (space or time buyer): Person who determines the day, time (for radio and TV), media, location, and size of ads. The goal is to reach the largest desirable audience efficiently. This person negotiates contracts for ad space or air time.

Missionary salesperson: Support salesperson who provides information about new and existing products.

Order-fulfillment manager: Supervisor responsible for shipping merchandise. He or she verifies orders, checks availability of goods, oversees packing, and requests delivery.

Packaging specialist: Person responsible for package design, durability, safety, appeal, size, and cost. This specialist must be familiar with all key laws.

Political consultant: Person who advises political candidates on media relations, opinion polling, fund raising, and overall campaign strategy.

Pricing economist: Specialist who studies sources of supply, consumer demand, government restrictions, competition, and costs and then offers short-run and long-run pricing recommendations.

Product manager (brand manager): Person who supervises the marketing of a product or brand category. In some firms, there are product (brand) managers for existing items and new-product (brand) managers for new items. For a one-brand or one-product firm, this manager is really the marketing manager.

Property and casualty insurance agent (broker): Person who evaluates client risks from such perils as fire, burglary, and accidents; assesses coverage needs; and sells policies to indemnify losses.

Public relations director: Manages firm’s efforts to keep the public aware of its societal accomplishments and to minimize negative reactions to its policies and activities. He or she constantly measures public attitudes and seeks to keep a favorable public opinion of a firm.

Purchasing agent: Buyer for a manufacturer, wholesaler, or retailer. He or she purchases the items necessary for operating the firm and usually buys in bulk, seeks reliable suppliers, and sets precise specifications.

Real-estate agent (broker): Liaison who brings together a buyer and a seller, lessor and lessee, or landlord and tenant. This salesperson receives a commission.

Retail buyer: Person responsible for purchasing items for resale. The buyer normally concentrates on a product area and develops a plan for proper styles, assortments, sizes, and quantities.

Retail department manager: Supervisor of one retail department, often at a branch store. This is often the first job a college graduate gets after initial training.

Retail merchandise manager: Supervisor of several buyers. He or she sets the retailer’s direction in terms of styles, product lines, image, pricing, and other factors and allocates budgets among buyers.

Retail salesperson: Salesperson for a firm that sells to final consumers.

Retail store manager: Supervisor of day-to-day operations of a store. All in-store personnel report to this manager.

Sales engineer: Support salesperson involved with technical goods or services.

Sales manager: Sales force supervisor who is responsible for recruitment, selection, training, motivation, evaluation, compensation, and control.

Sales promotion director: Person involved with supplementary promotional activities, such as frequent-shopper programs, coupons, contests, and free samples.

Salesperson:Company representative who interacts with consumers. He or she may require limited or extensive skills, deal with final or organizational customers, work from an office or go out in the field, and be a career salesperson or progress in management.

Securities salesperson (commodities broker): Salesperson involved with buying and selling stocks, bonds, government securities, mutual funds, and other financial transactions.

Traffic manager: Supervisor of the purchase and use of alternative transportation methods. This manager routes shipments and monitors performance.

Warehouser: Person responsible for storage and movement of goods within a firm’s warehouse facilities. He or she keeps inventory records and makes sure older items are shipped before newer ones (rotating stock).

Wholesale salesperson: Salesperson representing a wholesaler to retailers and other firms.

Advertising Positions

Assistant media planner	$ 25,000-$ 35,000+
Chief copywriter	$ 50,000-$ 80,000+
Creative director	$ 75,000-$125,000+

Marketing Research Positions

Junior analyst	$ 30,000-$ 45,000+
Senior analyst/project director	$ 45,000-$ 80,000+
Research director	$ 80,000-$125,000+

Product Management Positions

Senior marketing analyst	$ 35,000-$ 60,000+
Product manager	$ 65,000-$110,000+
Group product manager	$ 85,000-$175,000+

Public Relations Positions

Account executive	$ 30,000- $ 45,000+
Account supervisor	$ 55,000- $ 80,000+

Retailing Positions

Assistant buyer	$ 28,000-$ 40,000+
Buyer	$ 45,000-$ 90,000+
General merchandise manager	$ 90,000-$200,000+

Sales Positions

Sales trainee	$ 25,000-$ 45,000+
Real-estate agent (broker)	$ 35,000-$100,000+
Regional sales manager	$ 75,000-$135,000+

Miscellaneous Marketing Positions

Customer service representative	$ 25,000-$ 35,000+
Customer service supervisor	$ 35,000-$ 60,000+
Distribution general manager	$ 45,000-$ 90,000+
Sales promotion director	$ 50,000-$ 95,000+
International general sales executive	$ 70,000-$100,000+

Top Marketing Positions

Branch office manager--ad agency	$ 70,000-$200,000+
Senior public relations executive	$ 75,000-$175,000+
Senior sales executive	$ 85,000-$175,000+
President--distributor	$ 85,000-$200,000+
Executive vice-president--ad agency	$ 90,000-$200,000+
Vice-president of sales	$100,000-$275,000+
Vice-president of marketing	$100,000-$500,000+
President--advertising agency	$125,000-$500,000+