Research

Journals and Proceedings

Sherman, E. Shawn T. Thelen and Leon Schiffman "Impact of Trust on Candidates, Branches of Government and the Media Within the Context of the 2004 U.S. Presidential Election" Journal of Political Marketing, Summer 2008

Leon G. Schiffman , Cohn Deborah , Elaine Sherman and Jaesok Jeong, An Investigation of the Opening Blog Page: Preferences for Text or Pictures” Proeceedings GBATA(Global Business and Technology Association),2007

Cohn Deborah Y Leon G. Schiffman and Elaine Sherman "Advertising-Marketing Professionals: Themes of Thinking of the Benefits and Burdens of Blogs" 2006 AMS/KAMS Proceedings, Seoul, Korea, July 2006

Sherman, E. Leon Schiffman, and Shawn T. Thelen "Political Trust: A Comparison of Younger and Older Voters Within the Context of the 2004 U.S. Presidential Election" Association), 2005ICPM Proceedings, April , Kastoria, Greece 2004

Sherman, E. and M. Long "Understanding Online Recreational Shoppers" Navigating Crisis and Opportunities in Global Market: Leadership, Strategy and Governance Proceeding GBATA(Global Business and Technology Association), 2004

Long, M. Schiffman, L., Sherman, E. "Exploring the Dynamics of Online Retail Related Activities" Retailing 2003: Strategic Planning in Uncertain Times, Volume X 2003

Schiffman, L. Sherman E. and M. Long "Towards a Better Understanding of the Interplay of Personal Values and the Internet" Psychology and Marketing Spring 2003

Sherman E, and Schiffman, L. " Political Marketing Research in 2000 U.S. Election" Journal of Political Marketing, vol 2, fall, 2002

Schiffman, L, Sherman E, and Kirpalani, N. "Trusting Souls: A Segmentation of the Voting Public Psychology and Marketing (Dec. 2002)

Sherman Elaine, Schiffman, L. and A. Mathur, "The Influence of Gender on the New Age Elderly's Consumption Orientation"Journal of Psychology and Marketing
Oct. 2001, vol 10.

"Sherman Elaine, Schiffman, L Political Polls, Focus Groups, and Internet Research: Their Impact on Candidate Strategy" Proceedings 8th International Public Relations Research Symposium, Lake Bled Slovenia, July 6-8, 2001

Sherman Elaine and Martin Topol "Direct Marketing's Future: Where's the Promise and Threat of the Web? A Global Strategy Perspective " Proceedings of Academy of Marketing Science World Marketing Conference, Malta, June 23-26, 1999 pp 231-239

Schiffman, Leon , Mary Long and Elaine Sherman "High Tech Versus Human Touch: An Exploration of the Perceptions of High Technology Users of the Internet" Proceeding of Academy of Marketing Science World Marketing Conference, ed. by A. Manrai and L. Meadows, Malta, June 23-26, 1999 pp 229-230

Newman, Bruce and Elaine Sherman "The Role of Direct Marketing in Politics: Implications for the Internet" in Marketing and Competition in the Information Age Proceedings of 28th EMAC (European Marketing Academy) Berlin , May 1999 .

Sherman, E., Mathur, A. and L. Schiffman "Opportunities for Marketing Travel Services to New Age Elderly," Journal of Services Marketing, 1998 Vol 12, issue 3 or 4.