MKT 144 – Marketing Research

Description: Design and implementation of market research investigations to help solve conceptual and operational marketing problems. Topics include development of research proposals, sources of primary and secondary data, questionnaire construction, sampling considerations, application of statistical analysis including computer-based techniques, and report writing. Course Outline (Click)

MBA 350 – Integrative Capstone

Description: A capstone course integrating all of the functional areas of business administration. Using case analyses and a team-based business-game simulation, students learn to apply their previous M.B.A. course work in corporate-level business strategy situations. Students will develop, present and implement detailed recommendations toward the resolution of complex business problems within a company or industry that must be supported by appropriate documentation of research and analysis. Written and oral reports are required. Additional pedagogical mechanisms, such as the development of business plans may be used..

MKT 245 – Research for Marketing Decisions

Description: Principles, procedures and techniques of defining and solving marketing problems; research designs and analytical methods; statistical techniques in market research. Course Outline (Click)