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Home | About me | Vitae | Selected Research
Publications | Teaching Classes Dr. Boonghee Yoo Frank G. Zarb School of
Business, Hofstra University
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Undergraduate
Course Outlines |
Graduate
Course Outlines |
MKT 144 – Marketing Research
Description: Design and implementation of market
research investigations to help solve conceptual and operational marketing
problems. Topics include development of research proposals, sources of
primary and secondary data, questionnaire construction, sampling
considerations, application of statistical analysis including computer-based
techniques, and report writing. Course
Outline (Click) |
MBA
350 – Integrative Capstone Description: A capstone course integrating
all of the functional areas of business administration. Using case analyses
and a team-based business-game simulation, students learn to apply their
previous M.B.A. course work in corporate-level business strategy situations.
Students will develop, present and implement detailed recommendations toward
the resolution of complex business problems within a company or industry that
must be supported by appropriate documentation of research and analysis.
Written and oral reports are required. Additional pedagogical mechanisms,
such as the development of business plans may be used.. MKT
245 – Research for Marketing Decisions Description: Principles, procedures and
techniques of defining and solving marketing problems; research designs and
analytical methods; statistical techniques in market research. Course
Outline (Click) |