MKT 101 – Principles of Marketing

Description: An intensive analysis of the concepts, structure and operation of the domestic and international marketing system, the development and evaluation of marketing plans, industrial and final consumers, product planning, agencies and functions of distribution, promotion and publicity, pricing, legislation, ethics, social responsibility and environmental issues. Course Outline (Click)

MKT 144 – Marketing Research

Description: Design and implementation of market research investigations to help solve conceptual and operational marketing problems. Topics include development of research proposals, sources of primary and secondary data, questionnaire construction, sampling considerations, application of statistical analysis including computer-based techniques, and report writing. Course Outline (Click)

MKT 170 – International Marketing

Description: Conditions affecting the international marketing position of the United States and other selected countries, development of multinational marketing policies, trade with developed and developing countries. Foreign market research, channels of international marketing, international advertising media, mechanics and documentation of foreign trade. Organization and management of international marketing intermediaries. Emphasis on case studies and experiential exercises. Course Outline (Click)

MKT 175 – Marketing Planning and Product Strategies

Description: Examination of the environment in which the firm operates and the impact of these conditions on marketing strategy decisions. Student's analytical skills and decision-making abilities in marketing are enhanced through a combination of high level reading assignments, class discussions and participation, term projects and/or assignments, and written examinations. Course Outline (Click)

MKT 203 (Formerly 207) – Marketing Management

Description: Managerial decisions in the marketing area and approaches to making those decisions. Included are identification of opportunities and threats in a global environment; ethical and environmental considerations in marketing; analytical techniques in developing, implementing and controlling marketing plans; integration and coordination of the planning process with other functions; and market plan auditing. Course Outline (Click)

MKT 245 – Research for Marketing Decisions

Description: Principles, procedures and techniques of defining and solving marketing problems; research designs and analytical methods; statistical techniques in market research. Course Outline (Click)

MKT 257 – Cross-Cultural Consumer Behavior

Description: An examination and analysis of the theories and concepts that explain the behavior of international consumers or of consumers living in a multicultural environment. Considering consumers as members of a particular culture or subculture, this course explores the impact of culture on consumer behaviors, consumer decision-making processes, and consumer evaluations of a variety of marketing stimuli. Course Outline (Click)

MKT 309 – Research Seminar in Marketing

Description: Supervised research leading to the preparation of a formal paper on an approved topic in the field of marketing. Specifically, the student identifies key marketing issues surrounding the topic and conducts comprehensive secondary research on them. Based on the results, the student then proposes and formulates a primary research plan to address the issues. The research plan includes, where appropriate, key findings from the secondary research, hypotheses relating to the issues, primary research design/methods, sampling procedures, a data collection instrument, data analysis procedures, and the theoretical and practical implications of the potential findings. An oral presentation of the project is required at the conclusion of the semester. Course Outline (Click)