Projects
My biggest ongoing project involves the RTNDA research. The Annual RTNDA/Hofstra University Survey of Radio and Television News is the most widely-cited research in the field. In addition to publication in the RTNDA Communicator magazine, various pieces of the survey appear in hundreds of newspapers, magazines and books every year.
Last fall, we released of what we hope will be a series of research projects on the Future of News. Funded by the Radio Television News Directors Foundation and the Ford Foundation, the study looks at the where, how and what people want from media as it relates to news and information. You can find the study at the RTNDA website ... specifically at http://rtnda.org/resources/future/index.shtml.
I'm currently conducting a study for the Annenberg Public Policy Center in Washington, DC on the use of "adwatch" type stories by television stations. The results are slated to be released in fall 2007 at the National Press Club in Washington.
Thanks to more than half a million dollars in grants from the Lilly Endowment through CMD, three of us have been working on a fascinating research project to learn more about exactly how people really use the media. The first study, conducted in 2003, compared phone research, one day and one week diaries, and in-home, full-day shadowing. TV Week called the studies the most important new audience research in 20 years. The second study, in 2005, is the largest observational study ever done of how people use the media. Results have been presented at conferences and to industry groups around the world. Some of the material is available at the CMD website at www.bsu.edu/cmd. I recently finished the pilot study for Middletown Media Studies 3 on how teens use the media.